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Service Quality Measurement: Issues and Perspectives
This book is very useful for it is not just ‘descriptive’ in its nature, but ‘prescriptive’, too. It is descriptive in the sense that it describes the process of developing or using a metric in a problem situation, and prescriptive as it clearly prescribes how a beginner can put the theory into practice. In this globalized economy, maintaining quality of products and services has been the thrust area of interest among academicians and practitioners. Today, there are quite a good number of books and research articles available. Nevertheless, service quality measurement has always posed problems, particularly in the context of service industries due to the difficulty in the measurement...
Introduction to Home Management
Management plays a crucial role in day-to-day life. It is an inherent part of human life. Families in India have undergone vast changes over the years due to the rapid development of industries, educational achievements, the technological revolution and speedy communication. Each individual needs to be trained to fit himself in this changing environment by making the right decision at each moment of his or her life. In day-to-day life this is possible through the acquisition and application of knowledge of management.
The 50 + 1 rule: What to consider before buying a football club
This study analyses the legal and statutory environment for investments in football clubs in Germany, as opposed to the situation in England. Whereas German regulations limit the acquisition of shares of football clubs, the legal framework is much more liberal in England. The paper looks at the potential conflicts of interest involved with club ownership issues as well as at the arguments for and against the German '50 plus 1' rule and how this rule may cause a shortfall in competitiveness as compared to English football. Finally, the study looks at doubts over the lawfulness of the rule in relation to European antitrust legislation and doubts over its effectiveness concerning legal loophole...
Writing for Peer Reviewed Journals
This title presents a theorized approach to writing that is crucially combined with strategies designed to assist the writer, guiding them through the various intellectual and practical phases of writing a journal article.
International Business Correspondence
International business correspondence is not simply writing or information exchange. It is something that you want others to know about you – to know about your business and the way you deal with business transactions. It is by the way you create your letter that your reader can identify whether you are friendly, rude, or you just simply want to do business. Your letter shows your attitude. This is one reason why it is important to consider your way of writing, write professionally and with courtesy. Success of business transactions is not only dependent on your ability to talk and communicate verbally, but also the way you communicate in letters. How important is learning the proper way o...
The Body-Image Meaning-Transfer Model: An investigation of the sociocultural impact on individuals‘ body-image
This book deals with the impact of the sociocultural environment on body-image in Western consumer culture. Based on McCracken’s (1986) meaning-transfer model, the author has created a body-image meaning-transfer (BIMT) model. It suggests how cultural discourse and interactions can shape individual consumers’ understanding of socially ‘good’ and ‘bad’ bodies. It emphasizes the notable impact of mainstream advertising, media, and celebrity culture that commonly promote a thin-and-muscular beauty-ideal, and the process of normalization which implies feelings of guilt, anxiety, public observation, and failure. Both can ultimately lead to negative body-images and body-dissatisfaction among individuals. In contrast, alternative campaigns against the current beauty-ideal and towards healthier body-images are introduced. Two focus group discussions among young adults from the UK and Germany provide insight into the timeliness of the topic concerned.
Foundations of Professional Coaching
"This book provides a framework, grounded in the International Coach Federation's eight core competencies, for understanding the coaching relationship and how it benefits the client. It helps the reader to understand the wide variety of applications of personal coaching and explains the change and coaching models that have evolved over decades"--
An Introduction to English Morphology. A Textbook for Advanced University Students of Linguistics
The experience of having taught English language and morphology – syntax in particular – for more than seven years convinced the author that students of linguistics and translation mostly need a solid grounding in the course of morphology and syntax. Once they have a basic understanding of these two important areas, they have little trouble mastering English language as a whole. Hence, both morphology and syntax are important parts of linguistic knowledge and constitute a component of student's mental grammar. Of Course, the more courses are required of students within their discipline, the more they can benefit from the fields inside their major. Such factors often help students develop...
Inbound PR
The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those effort...
