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Enterprise SOA
Information Technology professionals can use this book to move beyond the excitement of web services and service oriented architecture (SOA) and begin the process of finding actionable ideas to innovate and create business value. In Enterprise SOA: Designing IT for Business Innovation, SAP's blueprint for putting SOA to work is analyzed from top to bottom. In addition to design, development, and architecture, vital contextual issues such as governance, security, change management, and culture are also explored. This comprehensive perspective reduces risk as IT departments implement ESA, a sound, flexible architecture for adapting business processes in response to changing market conditions. ...
Ripple Effect
Everyone in marketing is talking about word of mouth (WOM). At a time when traditional advertising is struggling, conversations between consumers – the most trusted source of product information – have taken on an entirely new dimension on the Internet. While considerable research on the effects and spread of WOM has been carried out over the past sixty years, surprisingly few scholars have tried to find out how to stimulate it. Martin Oetting seeks to close that gap. Based on involvement and empowerment research, this is the first scientific study connecting word of mouth with a participatory marketing approach, thus providing an answer to what may be marketing’s most pressing question: how to strategically harness the power of blogs, Facebook, and the Social Web.
Grounders
Grounders are cop slang for easy open and solved cases. A husband kills his wife, a bar-fight with a knife or a gun, cases quickly solved in two or three days. Cops love this and get credit for promotion for easily solving cases. In Grounders the NYPD cops find that this murder of a cook is much more than a simple grounder. It involves the Chinese Tong gangs in NYC, Peruvian rebels who want to overthrow their government by using “magic rocks” that were left from an alien civilization like Stargate in Machu-Picchu, and a love story between a detective and a Tong leader’s granddaughter. Grounders combines everything; murder, love, greed, drugs, and rebels amid the backdrop of detectives trying to solve a murder mystery. Leonard Love Matlick is an engineer, writer, and life-coach. He works designing and maintaining NYPD police precincts. He has previously published Cops lie! and The success and confidence manual.
The Global Politics of Globalization
Are we moving inexorably towards a ‘new empire’ or is global civil society transforming global politics into a ‘new cosmopolis’? In The Global Politics of Globalization, the alternatives of ‘Empire’ and ‘Cosmopolis’ are counter-poised as representative of two antithetical conceptions and practices of world order, both historically and in the present era, and each expresses an alternative idea of human unity and community. Today, global politics is embroiled in a clash of globalizations, a clash between these two opposed forms of world order. The contributions in the debate range from deep historical reflections on world civilizations, critique of neoliberal economics and imperialism, new thinking on the ideals and practices of (global) citizenship, the philosophical basis for cosmopolitan politics, and the emergence of new forms of global social forces and movements. Previously published as a special issue of Globalizations, this book brings together a very distinguished set of contributors to explore and debate the relationship between globalization processes and world order in light of recent controversies over the return of ‘empire’.
Modernism and Fascism
Intellectual debates surrounding modernity, modernism and fascism continue to be active and hotly contested. In this ambitious book, renowned expert on fascism Roger Griffin analyzes Western modernity and the regimes of Mussolini and Hitler and offers a pioneering new interpretation of the links between these apparently contradictory phenomena.
