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Epica Book 24: Europe's Best Advertising
Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.
Die fitten Jahre sind vorbei
Wenn vom Austrofred die Rede ist, dann geben sich automatisch die Superlative die Türklinke in die Hand: der Größte, der Härteste, der Stimmgewaltigste, der Meistgeklickte, der liebestechnisch Robusteste. Aber – und das hat der oberösterreichische Rock-Tausendsassa in einer nachdenklichen Mittlebensphase erst lernen müssen: Es ist verdammt lonely at the top. Also hat er sich entschlossen, in einen ehrlichen, offenen und menschlichen Kontakt mit seinen Fans einzutreten. Was treibt sie? Was bewegt sie? Was erwarten sie vom Leben? Was essen sie als Beilage? Dieses Buch ist Zeugnis des mutigen Experiments: Die intimen Fragen seiner Fans und die offenherzigen und ehrlichen Antworten des Show-Giganten bieten einen faszinierenden Blick hinter die Kulissen des Phänomens Austrofred. "Die fitten Jahre sind vorbei" ist ein einzigartiger Bericht aus dem Vorhof einer Performance-Macht und ein Geschenk des Champions an sich selbst.
Visioning and Engineering the Knowledge Society - A Web Science Perspective
This book, in conjunction with the volume CCIS 49, constitutes the refereed proceedings of the Second World Summit, WSKS 2009, held in Chania, Crete, Greece, in September 2008. The 62 revised full papers presented were carefully reviewed and selected from 256 submissions. The papers are deal with information technologies - knowledge management systems - e-business and business, organizational and inter-organizational information systems for the Knowledge Society, knowledge, learning, education, learning technologies and e-learning for the Knowledge Society, social and humanistic computing for the Knowledge Society – emerging technologies for the society and the humanity, culture and cultur...
The Mozart Family
The family into which Mozart was born has never received a rigorous contextual study which does justice to the complexity of its relationships or to its interactions with colleagues, friends, and neighbours in Mozarts native city, Salzburg. Most biographies of Mozart have undervalued the manypassages in the rich family correspondence which do not bear directly on him. This book draws on the neglected material, most of which has never been translated into English. At the heart of the work is a detailed examination of the letters, supplemented by little-known archival material from thepapers of the Berchtold family, into which Mozarts sister Nannerl married. Additional information concerning S...
Der Grenzbote
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