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Copywriting Is…
Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
Intermittent Rivers and Ephemeral Streams
Intermittent Rivers and Ephemeral Streams: Ecology and Management takes an internationally broad approach, seeking to compare and contrast findings across multiple continents, climates, flow regimes, and land uses to provide a complete and integrated perspective on the ecology of these ecosystems. Coupled with this, users will find a discussion of management approaches applicable in different regions that are illustrated with relevant case studies. In a readable and technically accurate style, the book utilizes logically framed chapters authored by experts in the field, allowing managers and policymakers to readily grasp ecological concepts and their application to specific situations. - Provides up-to-date reviews of research findings and management strategies using international examples - Explores themes and parallels across diverse sub-disciplines in ecology and water resource management utilizing a multidisciplinary and integrative approach - Reveals the relevance of this scientific understanding to managers and policymakers
The Foot in Diabetes
The management of foot disorders in diabetes requires the expertise of a wide range of specialists, including physicians, surgeons, chiropodists and nurses in addition to diabetologists. This book attempts to define the minimum requirements for a diabetic foot service. For example, how many chiropody sessions are needed per week in a given health region? What facilitites are required, and what equipment? Who should teach patients how to look after their feet, and how much time should be devoted to this? How can patients at risk be identified? How often should patients be screened for evidence of neuropathy or peripheral vascular disease? What would be the costs of a comprehensive foot service, and would the results justify the expense?
Freshwater Ecology
Freshwater ecosystems are under increasing pressure as human populations grow and the need for clean water intensifies. The demand for ecologists and environmental managers who are trained in basic freshwater ecology has never been greater. Students and practitioners new to the field of freshwater ecology and management need a text that provides them with an accessible introduction to the key questions while still providing sufficient background on basic scientific methods. Gerry Closs, Barbara Downes and Andrew Boulton have written a text that meets the requirements of these students. Following an introduction to scientific methodology and its application to the study of ecology, several ke...
The Foot in Diabetes
Fully revised and updated edition of this popular book, addressing all issues concerning the diabetic foot, one of the most prevalent problems in diabetes, with a strong emphasis on practical aspects of delivering care.
Australian Freshwater Ecology
As pressures on Australia's inland waters intensify from population growth, expanding resource development and climate change, there is an urgent need to manage and protect these special areas. Understanding their ecology underpins their wise management and conservation. Australian Freshwater Ecology vividly describes the physical, chemical and biological features of wetlands, lakes, streams, rivers and groundwaters in Australia. It presents the principles of aquatic ecology linked to practical management and conservation, and explains the causes, mechanisms, effects and management of serious environmental problems such as altered water regimes, eutrophication, salinization, acidification an...
Diabetic Neuropathy
Diabetic neuropathy is very common, affecting up to 50 % of all diabetic patients. It can result in disabling neuropathic pain, lower extremity amputations and troublesome autonomic neuropathies. With the rising incidence of diabetes the prevalence of neuropathy is also likely to increase. This pocketbook discusses the condition in depth.
Hydroecology and Ecohydrology
This state-of-the-art, research level text considers the growing volume of research at the interface of hydrology and ecology and focuses on: the evolution of hydroecology / ecohydrology process understanding hydroecological interactions, dynamics and linkages methodological approaches detailed case studies future research needs The editors and contributors are internationally recognised experts in hydrology and ecology from institutions across North America, South America, Australia, and Europe. Chapters provide a broad geographical coverage and bridge the traditional subject divide between hydrology and ecology. The book considers a range of organisms (plants, invertebrates and fish), prov...
Engineering Earth
This is the first book to examine the actual impact of physical and social engineering projects in more than fifty countries from a multidisciplinary perspective. The book brings together an international team of nearly two hundred authors from over two dozen different countries and more than a dozen different social, environmental, and engineering sciences. Together they document and illustrate with case studies, maps and photographs the scale and impacts of many megaprojects and the importance of studying these projects in historical, contemporary and postmodern perspectives. This pioneering book will stimulate interest in examining a variety of both social and physical engineering projects at local, regional, and global scales and from disciplinary and trans-disciplinary perspectives.
Economic Geography
The turbulence of the current times has dramatically transformed the world’s economic geographies. The scale and scope of such changes require urgent attention. With intellectual roots dating to the nineteenth century, economic geography has traditionally sought to examine the spatial distributions of economic activity and the principles that account for them. More recently, the field has turned its attention to a range of questions relating to: globalization and its impact on different peoples and places; economic inequalities at different geographic scales; the development of the knowledge-based economy; and the relationship between economy and environment. Now, more than ever, the chang...
