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An Insider's Guide to Place Branding
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
The Design Manual
A comprehensive reference guide to the design and production of documents. Written as a companion volume to the CommonwealthStyle Manual, The Design Manualis an indispensable reference for traditional and digital publishing.
The Place Economy
The Place Economy Volume 1The first installment of The Place Economy reveals the real-world social and economic benefits of effective placemaking, exploring the benefits for developers and investors as well as broader societal outcomes. In this book, you will discover in-depth case studies and expert voices from Australia and 10 other countries, including Korea, Singapore, the United States, England, Denmark, Holland, New Zealand, China and Belgium.Together, across 408 pages, our contributors - from fields such as planning, architecture, materials, green space, amenities, and cultural connections - present a picture of the prosperity we can all enjoy, as industries, as businesses, and, most importantly, as people, if we get to work now.
Andrew Hoyne Design Book
In full color photographs, this affordable compact-size book features a very generous number of works created during the first five years of inception by Andrew Hoyne Design, Australia's leading design firm. The readers are sure to be inspired by the firm's highly professional works which include greeting cards, signage. letterheads, corporate stationeries, boxes, packaging, designer labels. T-shirts, diary books, posters, staff booklets, business cards, carry bags, postcards, brochures, and more.
1,000 Type Treatments
A collection of 1000 instances of thoughtful type usage along with credits that note what fonts were used in the design. The photography focuses in on the typography so readers can get an up-close look at the work.
Venture Capital
An essential guide to venture capital Studies have shown that venture capital backed entrepreneurial firms are on average significantly more successful than non-venture capital backed entrepreneurial firms in terms of innovativeness, profitability, and share price performance upon going public. Understanding the various aspects of venture capital is something anyone in any industry should be familiar with. This reliable resource provides a comprehensive view of venture capital by describing the current state of research and best practices in this arena. Issues addressed include sources of capital-such as angel investment, corporate funds, and government funds-financial contracts and monitoring, and the efficiency implications of VC investment, to name a few. Opens with a review of alternative forms of venture capital Highlights the structure of venture capital investments Examines the role venture capitalists play in adding value to their investee firms This informative guide will help you discover the true potential of venture capital.
Art Directors Annual and the ... Annual International Exhibition
Features medalists & finalists in the competition, along with biographies & selected portfolios of recent additions to the Art Directors Club Hall of Fame.
The Place Economy - Volume 2
In Volume 2 of The Place Economy our attention travels from the macro to the micro – from nations to neighbourhoods, countries to communities. Close to 60 experts from eight different countries explore what can be achieved via high-quality visioning, placemaking, planning and design. We examine how spaces are used, analysing the things required to meet community needs, from residents and visitors to commercial entities and private individuals. We give detailed attention to the role place branding plays in enhancing outcomes at all levels and discover the various skills and disciplines required when creating destinations that meet the needs of different people across various geographic and cultural places.
Biotechnology and the Law
The book is written to help lawyers faced with the challenge of identifying the legal issues and processes that must be faced by their clients in building, marketing, and protecting a biotech business. The contributors are experts in this specialized area and provide thorough, yet accessible, overviews of biotech subspecialties with an eye to practical application. A biotech legal practice involves specialized subject matter and regulatory schemes that, generally, are not part of the business lawyer's repertoire and which can present many hazards for the uninitiated. Because of the expansion in biotech practice beyond the traditional organizations and their representatives, this guide was written to help lawyers find their way through the biotech maze.
The 73rd Art Directors Annual
Recognized as the definitive visual record of achievement in graphic communications, this annual presents winners of the Art Directors Club of New York competitions in advertising, editorial, promotion, books, posters, illustration, photography, TV, and film.
