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Casting for Big Ideas
"Casting for Big Ideas" ist das einzige Buch zum Thema Werbung, das sich mit der Leitung einer Werbeagentur auseinandersetzt. Es basiert auf der langjährigen Praxiserfahrung und dem engen Netz persönlicher Kontakte des Autors. Andrew Jaffe - Altvater der Werbebranche - präsentiert hier wichtige Lektionen zu Management und Erfolg einer Werbeagentur. Er macht deutlich, dass das Geschäftsmodell von vor 40 Jahren heute ausgedient hat, in einer Zeit, in der Kürzungen des Werbebudgets an der Tagesordnung sind und immer neue Formen externer Marketing Services und Strategien gefragt sind. Anhand der Metapher des Fliegenfischens beschreibt er einen Ansatz für langfristiges und beständiges Wach...
Jazz Theory
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Fighting Cancer with Knowledge and Hope
"A complete guide to the diagnosis and treatment of cancer, with up-to-date information for cancer patients and their loved ones" --
Bayesian Methods in Cosmology
Comprehensive introduction to Bayesian methods in cosmological studies, for graduate students and researchers in cosmology, astrophysics and applied statistics.
Cosmology and Particle Physics
At this conference, both particle physicists and cosmologists presented exciting new results, from experiments that determine with unprecedented accuracy whether the universe is spatially flat, whether it is accelerating and what the nature of the dark matter could be, to more speculative ideas about its origin, based on theories of particle physics which might be confirmed or disproved in the not too distant future. This conference convinced everyone that we are truly living in the Golden Age of Cosmology.
The Perfect Theory
On the eve of the theory's 100th birthday, here is the first complete biography of Einstein's theory of general relativity, revealing the personal feuds and ideological battles, the decades of neglect, the resurgence, and now, the deep questioning of a theory that has given us black holes, dark energy, and modern cosmology.
The Last Miles
The story of the final recordings of one of the greatest jazz musicians of the twentieth century
Wore Negari
Wore Negari is the story of Mohamed Yimam and his friends in times of major social and political upheaval in Ethiopia. Throughout the pages of the book, Mohamed narrates the struggle within himself to be a revolutionary like his peers. Sucked into a revolutionary current that he could not withstand, Mohamed flows with events of the seventies to a near disastrous end. In Wore Negari, he looks back and confronts his actions with unflinching honesty. This is a story of brave but misguided youth in their revolutionary fervor. Above all, it is a human story of a family in distress, a country in turmoil, an individual at war within himself, and young people with extraordinary courage who threw eve...
