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Ready Fire Aim: The Mainfreight Story
The lively, insider story of the rise and rise of New Zealand's most successful logistics company. This is the story of a company built on the belief that with passion anything is possible. As they say at Mainfreight, 'Go anywhere as long as it is forward'. Mainfreight was founded in 1977 by the visionary Bruce Plested, who set out to make the company a family, a team, where everyone has a share in the riches and where the word 'management' is banned. The Mainfreight instruction manual is short: Feel the fear but do it anyway. This is a world where budgets are deemed ‘bullshit’. Why spend time preparing figures that are invariably out of date before the ink is dry? Just make more than la...
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