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Goodbye, Oakland
  • Language: en
  • Pages: 269

Goodbye, Oakland

A fascinating tour of Oakland sports history and a look toward the future of professional sports in the East Bay. Oakland is a sports city like no other. It is the only city in America to be abandoned by the same team twice, with the Raiders most recently leaving for Las Vegas. The Golden State Warriors, who crossed the bay in 1971 in search of better digs, have now returned to San Francisco with trophies in tow. The long-fought battle to keep the Oakland Athletics in the East Bay may narrowly save the city from a hat trick of departures. And yet, Oakland has produced more than its share of success in the form of 10 league championships across the NFL, NBA, and MLB. The city is gritty, gutsy...

The Sport Business Handbook
  • Language: en
  • Pages: 409

The Sport Business Handbook

"This book is a collection of writings from sport business professionals. Each of the 28 chapters tackles an essential topic that any person who wants to be a force in sport business will face early and often in his or her career"--

They Cleared the Lane
  • Language: en
  • Pages: 316

They Cleared the Lane

Today, black players compose more than eighty percent of the National Basketball Association?s rosters, providing a strong and valued contribution to professional basketball. In the first half of the twentieth century, however, pro basketball was taintedøby racism, as gifted African Americans were denied the opportunity to display their talents. ø Through in-depth interviews with players, their families, coaches, teammates, and league officials, Ron Thomas tells the largely untold story of what basketball was really like for the first black NBA players, including recent Hall of Fame inductee Earl Lloyd, early superstars such as Maurice Stokes and Bill Russell, and the league?s first black coaches. They Cleared the Lane is both informative and entertaining, full of anecdotes and little-known history. Not all the stories have happy endings, but this unfortunate truth only emphasizes how much we have gained from the accomplishments of these pioneer athletes.

Sport Marketing 4th Edition
  • Language: en
  • Pages: 504

Sport Marketing 4th Edition

Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.

Playing The Field
  • Language: en
  • Pages: 344

Playing The Field

“Details how owners . . . have shamelessly played cities against one another to get sweetheart deals for their stadiums.” —Sports Illustrated Can a sports franchise “blackmail” a city into getting what it wants—a new stadium, say, or favorable leasing terms—by threatening to relocate? In 1982, the owners of the Chicago White Sox pledged to keep the team in Chicago if the city approved a $5-million tax-exempt bond to finance construction of luxury suites at Comiskey Park. The city council approved it. A few years later, when Comiskey Park was in need of renovation, the owners threatened to move the team to Florida unless a new stadium was built. A site was chosen near the old st...

Sport Marketing
  • Language: en
  • Pages: 504

Sport Marketing

Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasi...

Chicken Soup for the Soul: Inside Basketball
  • Language: en
  • Pages: 431

Chicken Soup for the Soul: Inside Basketball

Fans will be inspired, surprised, and even amused, by inside stories from well-known coaches and players, fascinating looks behind the scenes, and anecdotes from the people who make it all possible – the fans. Pat Williams has drawn on his basketball industry connections to compile great stories from on and off the court. Fans will be inspired, surprised, and even amused, by inside stories from well-known coaches and players, fascinating looks behind the scenes, and anecdotes from the people who make it all possible – the fans. Pat will work his magic on marketing this book, as well, with signings at the NBA store and other appearances.

Bash Brothers
  • Language: en
  • Pages: 282

Bash Brothers

Mark McGwire and Jose Canseco—the Bash Brothers—ushered in a new era of muscle-bound power hitters in baseball in the late 1980s. Suddenly balls were flying out of the parks like never before, and the rest of baseball stood up, took notice, and followed suit. Baseball’s bodybuilding revolution, with its resultant steroid infestation, was here to stay, and many experts today point to these two players as a large reason why. Author Dale Tafoya has interviewed more than 150 teammates, coaches, scouts, and friends who knew McGwire and Canseco during that era, including former A’s general manager Sandy Alderson, former team president Roy Eisenhardt, former commissioner Fay Vincent, Hall-o...

One Season in Rocket City
  • Language: en
  • Pages: 225

One Season in Rocket City

It’s 1984. Minor League Baseball mogul Larry Schmittou needs a new home for his Southern League Nashville Sounds franchise. Walt Jocketty, an Oakland A’s executive, searches for a new town for his Double-A club. Fate brings them together in Huntsville, Alabama, a city in need of an outlet to unite its residents. Thus the Huntsville Stars are born. One Season in Rocket City brings to life the baseball renaissance that shook up Huntsville, a city many doubted would support professional baseball. Named after Huntsville’s celebrated space industry, the Stars electrified the town with baseball fever to become one of the biggest attractions in Minor League Baseball that first season. Compose...

Plunkett's Sports Industry Almanac 2007
  • Language: en
  • Pages: 482

Plunkett's Sports Industry Almanac 2007

A market research guide to the business side of sports, teams, marketing and equipment. It acts as a tool for strategic planning, employment searches or financial research. It includes profiles of sports industry firms, such as addresses, phone numbers, and executive names. It also contains trends, statistical tables, and an industry glossary.