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Strategic Listening
Listening is so simple, yet so difficult. Many times, listening is taken for granted. One could therefore say that listening is the forgotten part of communication. Although organizations have more digital and analog communication channels than ever, too little time is spent listening to customers, employees, and other influential groups. It is a shame that listening is not given more attention, as it is linked to many positive values. Examples include better conversations, increased trust and confidence, more outstanding commitment and job satisfaction, lower absenteeism due to illness, higher productivity and quality of work, increased sales, better relationships with customers and employe...
The Diffusion of Information Technology
World Bank Discussion Paper No. 281.This study examines the best practices of eight OECD countries--Canada, Germany, Ireland, Japan, the Netherlands, Sweden, the United Kingdom, and the United States--in designing national policies and programs to accelerate the effective use of information technology in support of industrial competitiveness. New technologies in computing, communications, and multimedia are changing the competitive advantage of industries, services, and entire economies. Enterprises must therefore increase their technological development and education through government assistance.The emerging experience is rich and diverse. The study draws on the tacit knowledge of the designers and implementors of national policies and programs to establish key rules-of-thumb for future programs. The authors outline broad directions for adapting these practices to the conditions of developing countries.
Theories of Practice in Tourism
Tourism research that is inspired by theories of practice is currently gaining in prominence. This book provides a much-needed introduction to the potential applications of theories of practice in tourism studies. It brings together a variety of approaches exploring how theories of practice bridge themes and fields which are usually addressed separately within tourism research: consumption and production; travel and the everyday; governance and policy; technology and the social. The book critically engages with practices as a fruitful approach to tourism research as well as how the particularities of tourism might inform our understanding of practice theories. This book contributes to conceptual and methodological debates providing insights from authors who have engaged with practice theory as an entry point to researching tourism. It offers a solid starting point for researchers and students alike who wish to learn about, and try, this approach, as well as explore its possibilities and limitations in the field of tourism.
Handbook of Qualitative Research Methods in Marketing
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published in 2006, and this updated Handbook acknowledges and critiques these fascinating scholarly advancements. This title contains one or more Open Access chapters.
Digitalized Markets
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore several mundane markets, including personal transportation, temporary accommodation, fashion clothing, concert tickets, and web shopping. They employ a variety of useful concepts and methods to approach the complexity of digitalization of markets. Based on these accounts, the digitalization of markets is conceived as comprising transformation of three main aspects of markets. First, digitalization transf...
Peopling Marketing, Organization, and Technology
Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization. By analysing clear illustrative studies, this book explicates the interactionist attitude and demonstrates that production, placing, promotion, and pricing are achieved in, and through, marketing interaction. The studies investigate marketing interaction on street-markets, decision-making about the digitalization of supermarkets, the design of exhibitions and social media to generate memorable experiences, the interactive experiencing of exhibits, and the development of guiding visions in the promotion o...
Curating Digital Lives
Within a digital context in contemporary consumer societies, Curating Digital Lives: Consumer Cultures, Digital Platforms, and Everyday Practices draws on practice theories to explore Chinese urban residents’ lived experiences of digital platforms in their ordinary lives, mapping digital geographies of consumption at micro scales. Using the conception of “curation,” this book teases out the engagements of different types of digital platforms and devices within daily practices to understand the connections between local cultures and the global development of digital technologies. The empirical discussions in this book address how urban residents curate their digital geographies of consu...
Navigating the New Retail Landscape
The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of retailing (Part 1). Accelerating technology change, the rise to prominence globally of internet enabled shoppers and the rapid emergence of entirely new retail enterprises and business models are combining to re-shape the very fundamentals of the retail industry. No longer are shops needed to be in the bu...
Strategic Communication
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new editio...
