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Public Relations and Communication Management in Europe
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Public Relations and the Rise of AI
This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication. One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to mitigate these risks and ensure that PR strategies are aligned, offering practical guidance on maintaining trust and authenticity in PR practices. Readers will learn to leverage AI for enhanced communication strategies and real-time audience engagement while navigating the ethical and legal implications of AI in PR. Featuring contributions from leading scholars, the book includes case studies and examples of AI-driven PR practices, showcasing innovative approaches and lessons from well-known brands. It offers a global perspective on AI’s impact on PR, with insights for practitioners and scholars worldwide. This book equips public relations educators, researchers, and professionals with the knowledge and tools they need in the changing landscape of communication in the age of AI.
University PR and Efforts to Prevent Research Misconduct
Current universities are equipped with communication, marketing and PR departments. They are also furnished with research integrity officers and formalities to fight academic misconduct. In Europe half a century ago, such university features were unheard-of. They evolved at roughly the same time, but are they interrelated and, if so, how? Why does the otherwise frank, but strangely isolated research integrity discourse hardly ever enquire critically into institutional PR efforts? In addition, is there a risk that universities—although liberal institutions—might develop illiberal traits and, to further their reputation as efficient business corporations, distance themselves from classic academic virtues? These are salient questions to anybody concerned with research integrity and the university as an institution, and form the focus of this book. Composed of three interconnected essays and considering historical developments, it will inspire reflection and debate on the future of European universities as liberal, cultural institutions.
Public Relations
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Distributed Energy Resources Management
At present, the impact of distributed energy resources in the operation of power and energy systems is unquestionable at the distribution level, but also at the whole power system management level. Increased flexibility is required to accommodate intermittent distributed generation and electric vehicle charging. Demand response has already been proven to have a great potential to contribute to an increased system efficiency while bringing additional benefits, especially to the consumers. Distributed storage is also promising, e.g., when jointly used with the currently increasing use of photovoltaic panels. This book addresses the management of distributed energy resources. The focus includes methods and techniques to achieve an optimized operation, to aggregate the resources, namely, by virtual power players, and to remunerate them. The integration of distributed resources in electricity markets is also addressed as a main drive for their efficient use.
Nor-tec Rifa!
Marketed as a kind of 'ethnic' electronic dance music, Nor-tec samples sounds of traditional music from the north of Mexico transforming these sounds through computer technology used in European and American techno music and electronica. This is an account of this music and the city that fostered its birth.
The Basins, Orogens and Evolution of the Southern Gulf of Mexico and Northern Caribbean
This volume brings together 17 comprehensive, data-rich analyses to provide an updated perspective on the Mexican Gulf of Mexico, Florida and northern Caribbean. The papers span a broad range of scales and disciplines from plate tectonic evolution to sub-basin scale analysis. Papers are broadly categorised into three themes: 1) geological evolution of the basins of the southern Gulf of Mexico in Mexico, Bahamas and Florida and their hydrocarbon potential; 2) evolution of the region’s Late Cretaceous to Neogene orogens and subsequent denudation history; and 3) geological evolution of the basins and crustal elements of the northern Caribbean. This book and its extensive data sets are essential for all academic and exploration geoscientists working in this area. Two large wall maps are included as fold-outs.
Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and the impact of leadership style on career opportunities for women. The book features case studies exploring leadership in PR around the world in an attempt to answer a central research question: is there a masculine habitus in the PR industry despite the rise of women in PR? The authors of each chapter conducted original research on women working in PR within their own country and provide original insights into the position of women in a feminised industry, as well as proposing new and original theoretical frameworks for future research. Written for scholars, researchers and students of PR and communication, this book will also be of interest to those studying gender studies, leadership and organisational analysis, and sociology.
Landslide Science and Practice
This book contains peer-reviewed papers from the Second World Landslide Forum, organised by the International Consortium on Landslides (ICL), that took place in September 2011. The entire material from the conference has been split into seven volumes, this one is the seventh: 1. Landslide Inventory and Susceptibility and Hazard Zoning, 2. Early Warning, Instrumentation and Monitoring, 3. Spatial Analysis and Modelling, 4. Global Environmental Change, 5. Complex Environment, 6. Risk Assessment, Management and Mitigation, 7. Social and Economic Impact and Policies.
