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Online Consumer Behavior
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Consumer Behavior Knowledge for Effective Sports and Event Marketing
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
The Dark Side of Social Media
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.
Advertising and Integrated Brand Promotion
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
Online Consumer Behavior, 2nd Edition
Social media has changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. In this new edition, contributors discuss new topics such as mobile technology, cyberbullying, online shopping, and the dark side of consumer behavior. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Firekeeper's Daughter
A ground-breaking, heart-racing thriller perfect for fans of Angie Thomas and Tommy Orange An instant no. 1 New York Times Bestseller, April 4 2021 Winner of the Goodreads Choice Awards for YA Fiction, 2021 Winner of CrimeFest Best YA Crime Fiction Prize, 2022 Shortlisted for Waterstones Children's Book Prize, 2022 A Time magazine pick for Best YA of All Time, 2021 KEEP THE SECRET. LIVE THE LIE. EARN YOUR TRUTH. Eighteen-year-old Daunis has always felt like an outsider with her mixed heritage, both in her hometown and on the nearby Ojibwe reservation. After she witnesses a shocking murder, Daunis reluctantly agrees to go undercover for the FBI, who are convinced a drug trafficking ring are b...
Montessori
Angeline Stoll Lillard here shows that science has finally caught up with Maria Montessori. Lillard presents the research behind eight principles that provide the foundation for Montessori education and describes how each principle is applied in the Montessori classroom.
