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Tap
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from...
A First Course in Optimization Theory
This book, first published in 1996, introduces students to optimization theory and its use in economics and allied disciplines. The first of its three parts examines the existence of solutions to optimization problems in Rn, and how these solutions may be identified. The second part explores how solutions to optimization problems change with changes in the underlying parameters, and the last part provides an extensive description of the fundamental principles of finite- and infinite-horizon dynamic programming. Each chapter contains a number of detailed examples explaining both the theory and its applications for first-year master's and graduate students. 'Cookbook' procedures are accompanied by a discussion of when such methods are guaranteed to be successful, and, equally importantly, when they could fail. Each result in the main body of the text is also accompanied by a complete proof. A preliminary chapter and three appendices are designed to keep the book mathematically self-contained.
Managing Information Assurance in Financial Services
"This book provides high-quality research papers and industrial practice articles about information security in the financial service industry. It provides insight into current information security measures, including: technology, processes, and compliance from some of the leading researchers and practitioners in the field"--Provided by publisher.
Listen First!
LISTEN FIRST! Shhh... Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! del...
Flux
The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. Clearly, ‘business as usual’ is not an option for marketing managers who want their firms to stay in the game. To help managers adapt to the rapidly...
Location is (still) Everything
How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. A book for current and future entrepreneurs, business and economics students, professional investors, and anyone else with a stake or interest in how use of the Internet is likely to evolve.
Social Contagion as a Driver of Digital Product Use
Social contagion is ubiquitous in the day-to-day lives of consumers. Whether at home with their families, at work with colleagues, spending leisure time with friends, or even when only surrounded by strangers, consumers are always exposed to and influenced by the actions of others. The wide-scale use of digital communication technologies and online social networks has further exacerbated this influence by enabling more varied and intense ways to connect and interact. In the three essays constituting this dissertation, we ask how marketers and product designers can purposefully use social product design features to achieve superior managerial outcomes by harnessing social contagion. The first...
Thrive
How AI can positively impact so many aspects of our daily lives, from health and wellness to work, education, and home life. Artificial intelligence (AI) is a powerful general-purpose technology that is reshaping the modern economy, but misperceptions about AI stand in the way of harnessing it for the betterment of humanity. In Thrive, Ravi Bapna and Anindya Ghose counter the backlash by showcasing how AI is positively influencing the aspects of our daily lives that we care about most: our health and wellness, relationships, education, the workplace, and domestic life. In the process the authors help explain the underlying technology and give people the agency they need to shape the debate a...
Statistical Methods in e-Commerce Research
This groundbreaking book introduces the application of statistical methodologies to e-Commerce data With the expanding presence of technology in today's economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity. This collection gathers over thirty researchers and practitioners from the fie...
Power and Security in the Information Age
The marriage of computers and telecommunications, the global integration of these technologies and their availability at low cost is bringing about a fundamental transformation in the way humans communicate and interact. But however much consensus there may be on the growing importance of information technology today, agreement is far more elusive when it comes to pinning down the impact of this development on security issues. Written by scholars in international relations, this volume focuses on the role of the state in defending against cyber threats and in securing the information age. The manuscript is captivating with the significance and actuality of the issues discussed and the logical, knowledgeable and engaged presentation of the issues. The essays intrigue and provoke with a number of 'fresh' hypotheses, observations and suggestions, and they contribute to mapping the diverse layers, actors, approaches and policies of the cyber security realm.
