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Understanding Aesthetics for the Merchandising and Design Professional
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
Fashion Trends
This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics, such as the impact of fashion consumption on the environment, economic development, and socio-cultural change, as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods, and influence of trend analysis and forecasting for the fashion business, and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.
Fashion Trends
In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what com...
ABCtales 2010 Omnibus
Collecting issues #18 to #22 of ABCtales Magazine. Guest editors Katie Beavis, Mark Mason and Thersa Newbill. Featuring Richard Aronowitz, Paul Askew, Jason Bates, Emily Bell, Chris Birrane, Steve Button, Paul Chappell, Marian Clare, Dave Clark, Christine Clatworthy, Tessa Davies, Jose Hernandez Dias, Dave Elsensohn, Andrew Evans, Anna Marie Fiore, Nicky Goodman, Jo Grigg, Tom Gunn, Zemikael Habte-Mariam, Karen Hadj, David Hadley, Bex Hainsworth, Joseph Harvey, Sam Hennig, Allen Houston, Jennifer Houston, Lila Joseph, Mark Kilburn, A J Kirby, Zak Klein, Ewan Lawrie, Anna Marie, Gemma Meek, Maureen Mooney, John Nandy, R J Newlyn, Jack O'Donnell, Luigi Pagano, David Pamment, Richard Penny, A Samuel Perez, Alanna S Petty, Matthew Pitts, Nicoletta Poulakida, Phil Sawyer, Anna Scott, Mhairi Shaw, Shirley Shoebridge, Sharon Smith, Andrew Spragg, Andrea Tallarita, Will Tate, Alex Tomlin, James Andrew Turner, Maggy VanEijk, Lesley Warren, Alison Wassell, Bruce Wiles, Glenn Wyatt and more.
Hunterdon Folks
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China: in My Eyes
Most Americans and people all over the world have grown up with an image of China that is vastly different from what is the real China of today. The author, a "senior" American" has lived and taught in China for five years and, through his teaching and travels all around the country, tells the story of those incredible five years. What he experienced, discovered and learned during that time will at times have you laughing, smiling, thinking, wondering or amazed at the China of today. Some stories may bring tears to your eyes. Whatever you may think and feel as you read this fascinating tale, you will thoroughly enjoy "China: In My Eyes."
Consumer Behavior
Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook’s career to provide a lively and thought-provoking exploration of the evolution of consumer research. Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have intereste...
Product Experience
Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis o...
The Replication of Retail Fashion Formats into Foreign Countries
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry.
The Service-Dominant Logic of Marketing
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
