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Power and Ceremony in European History
From oaths and hand-kissing to coronations and baptisms, Power and Ceremony in European History considers the governing practices, courtly rituals, and expressions of power prevalent in Europe and the Ottoman Empire from the medieval age to the modern era. Bringing together political and art historical approaches to the study of power, this book reveals how ceremonies and rituals - far from simply being ostentatious displays of wealth - served as a primary means of communication between different participants in political and courtly life. It explores how ceremonial culture changed over time and in different regions to provide readers with a nuanced comparative understanding of rituals and ceremonies since the middle ages, showing how such performances were integral to the evolution of the state in Europe. This collection of essays is of immense value to both historians and art historians interested in representations of power and the political culture of Europe from 1450 onwards.
Anna Cyronek
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Myth in Modern Media Management and Marketing
The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
The Call of Albion
An in-depth look at British–Polish literary pre-Enlightenment contacts, The Call of Albion explores how the reverberations of British religious upheavals in distant Poland–Lithuania surprisingly served to strengthen the impact of English, Scottish, and Welsh works on Polish literature. The book argues that Jesuits played a key role in that process. The book provides an insightful account of how the transmission, translation, and recontextualization of key publications by British Protestants and Catholics served Calvinist and Jesuit agendas, while occasionally bypassing barriers between confessionally defined textual communities and inspiring Polish–Lithuanian political thought, as well as literary tastes.
News in Early Modern Europe
News in Early Modern Europe presents new research on the nature, production, and dissemination of a variety of forms of news writing from across Europe during the early modern period.
Empire of Rags and Bones
Empire of Rags and Bones offers a fresh perspective on the history of the Third Reich and the Nazi genocide of the Jews. Historicizing the much-championed ideal of zero waste, this book explains the connections between Nazi resource-thinking, imperial expansion, and racial purging.
Intercultural Explorations and the Court of Henry VIII
Seldom has a royal court invited such intensive study as that of Henry VIII, or become so prominent in popular culture. Nonetheless, Intercultural Explorations and the Court of Henry VIII is committed to offering a fresh perspective on Tudor court culture, by using continental sources to contextualize, nuance, and challenge long-held perspectives that have been formed through the use of well-studied, Anglophone sources. Using a wide variety of textual sources, from ambassadorial correspondence, account books, household étiquettes, legal records, royal warrants, and marital contracts, to play texts and travel accounts, this study presents original research in history, literature, and cultura...
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Louis XIV and the Peace of Europe
In recent generations, the study of dynastic politics and diplomatic history has undergone a revival. This field provides invaluable context for understanding international relations and focuses on aspects of cultural exchange and intellectual currents far more than previously. The “age of Louis XIV” has not been immune from this resurrection of interest in foreign policy and the conduct of diplomacy. This book is the first serious full-length study of Louis XIV’s diplomatic relations with the small states of northern Italy, specifically the duchies of Parma, Modena, and Mantua-Monferrato. Louis’s desire to be seen as a peacemaker (despite his obvious bellicosity) extended to Italy, ...
