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Marketing Management
Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Marketing Success Stories
"The new edition contains updated case studies of companies such as Ford Motor Company of Southern Africa and low cost airlines. New case studies on top business institutions like ABSA Bank, DMR Attorneys, Dawn Wing and Fish Eagle Brandy are also included. The book covers all key aspects of marketing, such as branding, franchising and the importance of location. ... "BOOK JACKET.
Managing Customer Relationships
MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully centers the development of the field and its theories and methodologies squarely within...
Managing Customer Experience and Relationships
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the customer base that drives revenue and generates higher margins. A practical framework for implementing the IDIC model merges theory, case studies, and strategic analysis to provide a ready blueprint for execution, and in-depth discussion of communication, metrics, analytics, and more allows you to optimize ...
Finance Week
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Research Report
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Biology and Ecology of Crayfish
Written by world experts in astacology, this book covers a range of aspects of the biology and ecology of freshwater crayfish. With a strong focus on wild crayfish, the book studies the taxonomy and genetics of this interesting group of animals. Under examination also are crayfish growth and reproduction, with detailed illustrations; behavior and c
