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Marketing the Arts
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website
Theatre Management
An essential introductory textbook that provides a comprehensive and student-friendly overview of the key processes involved in developing and managing a theatre in the 21st century. It covers a complete range of topics fundamental to successful commercial and not-for-profit theatre management, from developing a mission statement to communicating with stakeholders, from marketing and promotion to fund development platforms, and from governance structures to community engagement. With over two decades of experience in the industry, Anthony Rhine encourages a critical understanding of theatre management; rather than simply giving students the facts and theories to memorise, he shows readers how to think like theatre managers, giving them the skills needed to be able to carve out their own career paths. Far-reaching and globally applicable, the text serves as an invaluable guide for aspiring theatre managers, as well as undergraduate and postgraduate students on theatre management, arts management, creative industries and theatre and performance studies degree courses.
How to Market the Arts
"This chapter focuses on the development of different marketing mix concepts and how they have never aligned appropriately with nonprofit arts organizations. The chapter starts with a discussion of the nonprofit arts, how they came into existence as we know them today, and how the challenges of our market economy affect them"--
Business Issues in the Arts
Business Issues in the Arts is a text designed to address some of the most prescient business issues that nonprofit arts organizations face today. This text is not a how-to but an in-depth dive into fourteen topics and their associated theories to augment learning in arts administration programs. With contributions from leading academics in arts administration, the book guides readers through an exploration of those topics which have been found by practitioners to be most vital and least explored. Chapters include numerous case examples to illustrate business theory in the artistic and creative environment. The academic contributors themselves each come with both professional backgrounds and research experience, and they are each introduced at the start of their chapters, allowing for a collection of voices to navigate through some oftentimes challenging topics. This book is designed for an advanced undergraduate course or a stand-alone graduate course on the intersection of business and management and the cultural and creative industries, especially those focusing on business issues in the arts.
The Transformation of Europe's Armed Forces
As a result of new strategic threats, Europe's land forces are currently undergoing a historic transformation which may reflect wider processes of European integration. Europe's mass, mainly conscript armies are being replaced by smaller, more capable, professionalised militaries concentrated into new operational headquarters and rapid reaction brigades, able to plan, command, and execute global military interventions. At the same time, these headquarters and brigades are co-operating with each other across national borders at a level which would have been inconceivable in the twentieth century. As a result, a transnational military network is appearing in Europe, the forces in which are converging on common forms of military expertise. This book is a groundbreaking study of the military dimensions of European integration, which have been largely ignored until now. It will appeal to scholars across the social sciences interested in the progress of the European project, and the nature of the military today.
The Oxford Handbook of Arts and Cultural Management
"The Oxford Handbook of Arts and Cultural Management surveys contemporary research in arts and cultural management, fulfilling a crucial need for a curated, high quality, first-line resource for scholars by providing a collection of empirical and theoretical chapters from a global perspective. With a focus on rigorous and in-depth contributions by both leading and emerging scholars from international and interdisciplinary backgrounds, the Handbook presents established and cutting-edge research in arts and cultural management and suggests directions for future work"--
Fundraising in the Creative and Cultural Industries
The need for effective fundraising in the arts has never been more acute. Specialist yet accessible, Fundraising in the Creative and Cultural Industries is designed to provide strategic and practical support to individuals needing to lead or develop fundraising in their organisations. Part One explores theories of leadership and change, as well as managing fundraising in a crisis, most notably the impact of COVID-19 on cultural organisations globally. It introduces readers to specific academic frameworks and concepts from arts management, business and entrepreneurship studies – which readers can use to analyse their own situations – and provides insight via real-world case studies. Part ...
Smallwood & Carter Connections to Family Histories and Royalty
This impressive genealogical work contains a remarkable amount of research, listing over 7000 individuals and 1700 surnames. Names are formatted in easy-to-read Outline Descendant Charts (fully indexed) with over 900 sources. Many biographies are included. S2246HB - $70.00
Armoured Warfare from the Riviera to the Rhine, 1944–1945
While the Allied armies were deadlocked with the Germans in Normandy after D-Day and even as they broke out and began their long advance, another campaign was being fought against the Germans in southern France and it is this campaign, which is often neglected in accounts of the liberation of Europe, that is the subject of Anthony Tucker-Joness latest photographic history. In a sequence of over 150 wartime photographs he tells the story, from the amphibious invasion of the French Riviera Operation Dragoon to the battle at Montelimar, the forcing of the Belfort gap, the destruction of German resistance in the Colmar pocket and the entry of Allied forces into southern Germany. His concise narrative gives a graphic overview of each phase of the operations, and the selection of photographs shows the American, French and German forces in action. The mechanized and armoured units and their equipment are a particular feature of the book. The photographs are a valuable visual record of the tanks, guns, jeeps and trucks the most up-to-date military vehicles and weaponry of the time as they moved along the roads and through the towns and countryside of southern France.
The Road to God
"I am not a messiah," Daniel Bolton proclaims in the first few lines of The Road to God, as he waits to preach to a stadium of tens of thousands. But as his story unfolds, we aren't quite so certain. When a dear friend of two decades suddenly dies of a heart attack, Bolton is forced to accept the mysterious talent he has, to share it with the world, and to bring it to terms with his life in the church. The Road to God tells the journey of a man who grew up with a gift, inherited from his mother, which allows him to speak to the spirits of those who have died. As he tells of his youth, his communications with spirits, and his education in the seminary, he takes us on a path that winds past an abusive mentor, an alluring but distant secret passion, and the girl who steals his heart and ultimately betrays him. It is Bolton's fascinating journey that draws him deep into his understanding of religion, why it exists, and how it is informed by those spirits who share with him the deepest secrets of the afterlife.
