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The Sustainability of Agro-Food and Natural Resource Systems in the Mediterranean Basin
This book is focused on the challenges to implement sustainability in diverse contexts such as agribusiness, natural resource systems and new technologies. The experiences made by the researchers of the School of Agricultural, Forestry, Food and Environmental Science (SAFE) of the University of Basilicata offer a wide and multidisciplinary approach to the identification and testing of different solutions tailored to the economic, social and environmental characteristics of the region and the surrounding areas. Basilicata’s productive system is mainly based on activities related to the agricultural sector and exploitation of natural resources but it has seen, in recent years, an industrial ...
The Future of Luxury Brands
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business pract...
Multicriteria Analysis in Agriculture
This book outlines the latest trends in the use of multicriteria analysis in agriculture by highlighting recent applications for modeling agricultural decision-making. It introduces specific case studies using multicriteria analysis as a method for selecting multiattribute discrete alternatives or solving multiobjective planning problems. The book is intended for a broad readership, including agricultural and environmental economists, engineers and all scientists whose work involves the management of agricultural resources and decision-making in agriculture. The methods and applications presented in this book cover decision-making processes in agricultural and environmental contexts. The methodologies described consider multiple criteria simultaneously in a wide range of complex decision-making contexts by taking into account multiple, conflicting criteria. Given the wide range of case studies covered, the book offers a comprehensive guide to decision-making in the agricultural context and beyond.
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at lar...
Successful Social Media and Ecommerce Strategies in the Wine Industry
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
The Oxford Companion to Cheese
The Oxford Companion to Cheese answers a clear call for the kind of subject-defining reference work that The Oxford Companion to Wine achieved. It is the first truly comprehensive cheese book, containing 855 A-Z scholarly, yet accessible entries on the history, culture, and science of cheese making and cheese enjoyment, worldwide. An astonishing 325 authors contributed entries, residing in 35 countries. They included cheesemakers, cheesemongers, dairy scientists, anthropologists, food historians, journalists, archaeologists, and on, from backgrounds as diverse as the topics they write about. This landmark encyclopedia is the most wide-ranging, comprehensive, and reliable reference work on cheese available.
