Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
BUKU AJAR PENGANTAR BISNIS
"Buku Ajar Pengantar Bisnis" ini sebagai buku panduan komprehensif yang menyajikan konsep dan landasan dasar bisnis dalam masyarakat modern dan perannya dalam perekonomian global. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran khususnya Program Studi Ekonomi dan bisnis atau bidang Ilmu terkait lainnya. Buku ini umum dapat digunakan sebagai panduan dan referensi mengajar menyesuaikan Rencana Pembelajaran Semester tingkat Perguruan Tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari pengertian bisnis, Evolusi Bisnis, Sistem Ekonomi, Lingkungan Bisnis, Kewirausahaan, Bisnis Global, Struktur Organisasi dalam Bisnis, MSDM, Konsep Pemasaran, Produk, Distribusi dan Promosi. Buku Ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dapat digunakan dalam kegiatan pembelajaran. Kami berharap buku ini menjadi salah satu referensi terbaik sebagai modal awal untuk memahami dunia bisnis secara mendalam dan menjadi panduan dasar yang berguna untuk menghadapi tantangan dunia bisnis yang semakin dinamis.
Brand Hate
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics a...
Services Marketing
As the primary focus of the global economy has moved from agriculture to manufacturing to services-dominated economies, the realisation that we are all in services has finally dawned. Services marketing has developed, as a result, and is now a well-established sub-discipline of marketing, with its own theories and body of knowledge. This volume deals with the unique difficulties of marketing what is essentially an intangible entity and focuses on the most contemporary debates, research and managerial demands in this particular, but very challenging, business domain. The text covers issues of importance to all service marketers, including: Service Quality; Customer Expectations & Perceptions; Creating Value for the Customer; Service Architecture; Pricing Imperatives; Demand Management; Building Customer Relationships & Loyalty; Integrated Service Marketing Communications; Service Recovery Strategies.
American Rage
Anger is the central emotion governing US politics, lowering trust in government, weakening democratic values, and forging partisan loyalty.
Customer First
None
The Subtlety of Emotions
An informal yet rigorous exploration of human emotions in all their complexity and subtlety. Why do we cry at the movies? What is the best way to manage destructive feelings such as jealousy? Although emotions pervade our lives, their nature, causes, and effects have only recently been studied by social scientists and philosophers. Despite growing scientific interest in the subject, empirical findings have not yet caught up with our intuitive knowledge. In this book Aaron Ben-Ze'ev carries out what he calls "a careful search for general patterns in the primeval jungle of emotions." In an engaging, informal style he draws on a variety of theoretical approaches and popular sources to produce a...
Mobile Usability: How Nokia Changed the Face of the Mobile Phone
When it comes to delivering product design innovations to mobile device users, Nokia is the yardstick by which all others are judged. Now the process and working methods that have enabled Nokia to revolutionize usability are fully explained for the first time in this beautiful, four-color book. Written with insight by two veterans of Nokia's design triumphs (co-author Christian Lindholm was featured in the August 2002 issue of Business 2.0 magazine)this one-of-a-kind reference vividly delivers: * The complete design process, from concept creation to product testing * The future of small interfaces * Usability engineering in practice in the mobile environment * The elements of a Nokia User Interface * First person accounts of the product development cycle Learn the processes that helped Nokia develop the world's most desirable handheld
