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Reasserting the Disney Brand in the Streaming Era
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace. Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands, and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brand...
Disney War
Draws on extensive research and hundreds of interviews to document the fierce executive battle for control of the foremost entertainment company.
Disney's Star Wars
In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney’s Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney’s revival of the franchise. Covering the period from Disney’s purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie’s release. From fears that Princess Leia would be turned into a “Disney princess” to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series’ history.
The World of the Indian Ocean, 1500-1800
The articles in The World of the Indian Ocean, 1500-1800 describe the activities of people living on the coasts of the Indian Ocean, generously defined, during the early modern period. Most are based, at least in part, on Portuguese materials. A broad theme linking them all is the claim that in most areas of society and economy early modern Europeans and Asians had much in common, with the newly arrived Europeans having no particular advantage over their Asian interlocutors. The first five studies discuss aspects of trade and commerce, while the next group deal with social and religious themes, including conversions and a much quoted early attempt to investigate 'littoral society'. The third section presents four discussions of aspects of the early contact between Indian and European medical systems.
What's the Secret?
What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and a wealth of proven best practices, author John DiJulius will show you how your company can emulate the world's best customer service providers.
Toy Story - Woody's Augmented Reality Adventure
Once you've downloaded the free app you just scan the pages and all the toys jump out in 3D animation onto your book. Play with Woody; press Buzz's buttons to open his wings, trigger his laser light and sounds; fill Hamm with coins. Help Woody and his friends collect the augmented reality clues and then unlock a hidden Toy Story 4 character! It's an augmented reality adventure to infinity... and beyond!
Disney Darkwing Duck
The Terror that Flaps in the Night is back in this all-new, ongoing comic series! Megavolt, Darkwing Duck’s most electrifying nemesis, has been defeated once again, and is now locked up in St. Canard’s new “escape-proof” prison. But is this all just part of a much more dastardly plan?
A History of Portugal and the Portuguese Empire
A comprehensive overview and reinterpretation of Portugal's formation and history up to 1807 and of its wide-flung maritime empire.
The Men Who Would Be King
“The definitive history of the studio” created by the larger-than-life team of Spielberg, Geffen, and Katzenberg (Los Angeles Times). For sixty years, since the birth of United Artists, the studio landscape was unchanged. Then came Hollywood’s Circus Maximus—created by director Steven Spielberg, billionaire David Geffen, and Jeffrey Katzenberg, who gave the world The Lion King—an entertainment empire called DreamWorks. Now Nicole LaPorte, who covered the company for Variety, goes behind the hype to reveal for the first time the delicious truth of what happened. Readers will feel they are part of the creative calamities of moviemaking as LaPorte’s fly-on-the-wall detail shows us H...
Marketing Services
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and delivered intact to customers. Though an innovative service concept may give a company an initial edge, superior quality is vital to sustaining success. Berry and Parasuraman show that inspired leadership, a customer-minded corporate cul...
