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NIAT BELI, BRAND ATTITUDE, SYMBOLIC VALUE DAN PERCEIVED BENEFIT (Konsep dan Studi Kasus)
Buku ini mencoba menyuguhkan dan mengemas beberapa hal penting mengenai Manajemen Pemasaran. Buku ini berisi tentang segala hal yang berkaitan dengan konsep Perilaku Konsumen, Biat Beli, dan Brand Attitude serta konsep lainnya yang dikemas secara praktis, tidak berbelit-belit dan langsung tepat pada sasaran.
COBIT 5 for Risk
Information is a key resource for all enterprises. From the time information is created to the moment it is destroyed, technology plays a significant role in containing, distributing and analysing information. Technology is increasingly advanced and has become pervasive in enterprises and the social, public and business environments.
This Building Likes Me
This Building Likes Me offers an engaging account of the recent work of one of Australia's most significant architectural practices, John Wardle Architects (JWA). They are fascinated by those who experience their buildings and spaces - by those who live or work in them, or simply walk past. These are the people the buildings like! This monograph captures the award-winning practice's commitment to people, cities and places, the collaborations with makers, builders and artists, and their continual inventive exploration of scale, site, landscape and narratives of memory. It presents 36 recent buildings and projects in pairs, and features photographs, drawings and images of JWA's distinctive models. Alongside the projects are short critical essays and images of life within the practice. The result is a compelling insight into contemporary architectural processes, preoccupations and projects.
Architectonic Space
Architectonic Space is the most complete and coherent treatise on the nature, purpose and meaning of architecture that has so far been attempted. It is the product of its author's lifetime pursuit of an idea that has haunted him from childhood: a search for the archetypal basis of the act of building.Seeing architecture not merely as the expression, but as the precondition of human culture, Hans van der Laan believes that its principles must be sought within architecture itself, rather than in technological, social or ideological factors. His buildings and writings stand out like tablets of stone amid the prevailing uncertainty and opportunism. The style and method of his book its rational building up of an argument founded on simple everyday experience remind one forcibly of the early Greek thinkers, just as Van der Laan's architecture recalls the houses and cities of the ancient world.
The Concept of Dwelling
This is a book on human dwelling. The word 'dwelling' here means something more than having a roof over our head and a certain number of square feet. It means to meet outher for exchange of products, ideas and feelings ; it means to come to an agreement with others ; it means to be oneself, having a small chosen world of our own.
Journal of Biomimetics, Biomaterials and Biomedical Engineering Vol. 31
The 31th volume of the "Journal of Biomimetics, Biomaterials and Biomedical Engineering" includes papers which describe the results of scientific researches of nature objects for biomimetic approach in engineering design, some applied aspects of the biomechanics of human and utilization of modern biomaterials and also of modern techniques of investigations and treatment in the biomedical practice. We hope that this volume will be useful for many researchers and engineers from different branches of biomedicine and engineering sciences.
Once in a Promised Land
They say there was or there wasn't in olden times a story as old as life, as young as this moment, a story that is yours and is mine. Once in a Promised Land is the story of Jassim and Salwa, who left the deserts of their native Jordan for those of Arizona, each chasing mirages of opportunity and freedom. Although the couple live far from Ground Zero, they cannot escape the dust cloud of paranoia settling over the nation. A hydrologist, Jassim believes passionately in his mission to make water accessible to all people, but his work is threatened by an FBI witch hunt for domestic terrorists. A Palestinian now twice displaced, Salwa embraces the American dream. She grapples to put down roots in an unwelcoming climate, becoming pregnant against her husband's wishes. When Jassim kills a teenage boy in a terrible accident and Salwa becomes hopelessly entangled with a shadowy young American, their tenuous lives in exile and their fragile marriage begin to unravel. Once in a Promised Land is a dramatic and achingly honest look at what it means to straddle cultures, to be viewed with suspicion, and to struggle to find safe haven.
New Directions in Australian Architecture
"Showcasing the work of 14 of Australia's most exciting architectural firms, the text and photos in this book point to a revolutionary design style. Architects featured in the book include Andresen O'Gorman, ARM, Donovan Hill, Engelen Moore, Sean Godsell, Jones Coulter Young, Lyons Architects, Stutchbury & Pape, Kerstin Thompson, Tonkin Zulaikha Greer, Troppo, John Wardle and Woods Marsh; each designer's chapter includes an introduction explaining the technique and importance of their work. Mindful of history but with an eye toward the future, the buildings in New Directions in Australian Architecture bring to readers the best of both worlds." - product description.
The Space Within
Alvar Aalto once argued that what mattered in architecture wasn’t what a building looks like on the day it opens but what it is like to live inside it thirty years later. In this book, architect and critic Robert McCarter persuasively argues that interior spatial experience is the necessary starting point for design, and the quality of that experience is the only appropriate means of evaluating a work after it has been built. McCarter reveals that we can’t really know a piece of architecture without inhabiting its spaces, and we need to counter our contemporary obsession with exterior views and forms with a renewed appreciation for interiors. He explores how interior space has been integral to the development of modern architecture from the late 1800s to today, and he examines how architects have engaged interior space and its experiences in their design processes, fundamentally transforming traditional approaches to composition. Eloquently placing us within a host of interior spaces, he opens up new ways of thinking about architecture and what its goals are and should be.
