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Integrated Marketing Communications in Football
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC...
Understanding Match-Fixing in Sport
Bringing together leading match-fixing researchers from different fields, this book offers new theoretical and applied perspectives on this persistent problem in sport and wider society. The book explores the foundations of match-fixing from multiple viewpoints, from sociology and criminology to policy and governance, exploring topics such as the use of network governance theory, ethics and integrity, and management aspects that position match-fixing in sport’s commercial landscape. Featuring cases and data from all around the world, the book explains how match-fixing has become a prominent feature of contemporary sport, and considers the efficacy and practicability of interventions to solve these problems. This is fascinating and important reading for any advanced student, researcher, practitioner, or policymaker with an interest in sport management, sports business, sport policy, sport development, sport law, or criminology.
Understanding Match-Fixing in Sport
Bringing together leading match-fixing researchers from different fields, this book offers new theoretical and applied perspectives on this persistent problem in sport and wider society. The book explores the foundations of match-fixing from multiple viewpoints, from sociology and criminology to policy and governance, exploring topics such as the use of network governance theory, ethics and integrity, and management aspects that position match-fixing in sport’s commercial landscape. Featuring cases and data from all around the world, the book explains how match-fixing has become a prominent feature of contemporary sport, and considers the efficacy and practicability of interventions to solve these problems. This is fascinating and important reading for any advanced student, researcher, practitioner, or policymaker with an interest in sport management, sports business, sport policy, sport development, sport law, or criminology.
Routledge Handbook of Football Business and Management
Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.
Encyclopedia of Sport Management
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
The Internal Market Ideal
The Internal Market Ideal is an essay collection honouring Professor Stephen Weatherill. A reference to his seminal work The Internal Market as a Legal Concept (OUP, 2016), this volume celebrates Weatherill's scholarship and examines the legal issues surrounding the semi-integrated market of the European Union.
Critical Issues in Football
Showcasing some of the most important current research in football studies, this book demonstrates the value of social theory and sociology in helping us to better understand the world’s favourite sport. This book sheds critical new light on key issues in contemporary football, with each chapter using a different theoretical lens, drawing on the work of key thinkers from Elias and Foucault to Hall and Maffesoli. It explores issues and topics central to the study of modern football, including homophobia, feminist-informed coaching practice, the racialised experiences of black professional footballers, the concussion crisis and the role of identity in online football communities. It also looks ahead at the issues that are likely to define the research agenda in football studies in years to come. This is fascinating reading for any student or researcher with an interest in football, the sociology of sport, social theory or social issues in wider society.
Understanding Sport Organizations
Understanding Sport Organizations provides a strong foundation in organizational theory and organizational behavior and addresses how that theory is applied in a real-world context. It engages readers by providing opportunities to discover the theory in practice.
Contemporary Sport Marketing
The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qu...
Name, Image, and Likeness Policies
This book examines the path that name, image, and likeness (NIL) has taken in the first years of the policy, how the expansion has led to differing approaches across state and universities, and how administrators in selected states are dealing with the rulemaking power they have. After an introduction contextualising how NIL policies have impacted the administrative approach at institutions, the remaining chapters focus on how NIL has altered the role of compliance offices and administrators tasked with monitoring academic and financial activity in athletic departments. Chapters leverage theories of policy diffusion and implementation to offer context on the topics from administrative and po...
