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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
What consumers think is not necessarily what they do. Unearthing this ambiguity between the thinking mind and the doing mind of a consumer is one of the greatest challenges faced by the marketers today. Researchers in the field have devised a new concept called neuro-marketing, which maps the cognitive behaviour of a consumer. This book highlights various aspects of neuromarketing, its application to consumer behaviour, and its techniques to strengthen brand management and advertising strategies.
Emotions suffuse our lives: a symphony of feeling - usually whispering and murmuring in pianissimo but occasionally screaming and shouting in fortissimo crescendo - filling every waking moment and even invading our dreams. We can always be conscious of how happy, sad, annoyed, or anxious we feel, and also of the feelings we have relative to other persons: pride, envy, guilt, jealousy, trust, respect, or resentment. Developments in brain imaging and in capturing nuances of nonverbal display now enable the objective study of emotion and how biologically-based primary emotions relate to higher-level social, cognitive, and moral emotions. This book presents an integrated developmental-interactionist theory of emotion, viewing subjective feelings as voices of the genes: an affective symphony composed of dissociable albeit interactive neurochemical modules. These primordial voices do not control, but rather cajole our behavior with built-in flexibility, enabling the mindful application of learning, reason, and language.
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at lar...
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Despite many successes in the field of conservation, species extinction rates continue to climb and wild areas and habitats continue to be lost. Many look to more (or better) biology and ecology to solve the problem but the obstacles are not just scientific but political. To stop the 6th great extinction the conservation movement must become much stronger, more tenacious, and more effective. By learning from its own history and especially from the movements that abolished slavery, brought down apartheid, changed gender relations, and expanded democratic rights, conservationists can become more successful. This book brings together in one place and in a highly usable format the lessons of tho...
These pages show you how to infuse integrity into your business and why it is so essential to success. You will learn not only the responsibilities you have to your employees, to your customers, and to society in general, but also why you must fulfill these responsibilities to remain competitive. In short, you’ll learn how to do the right thing in business, and how to do it the right way. From Force for Good you’ll learn: The one principal concern of business (Hint: it’s not profit)The particular virtues you must have to run a good businessWhat natural law is and how it applies to businessThe 3 elements of business integrityThe 4 core principles of Catholic social doctrine that render even very competitive businesses humaneThe 6 things you must consider when making ethical decisionsThe 10 steps you must take now to develop integrity in your business These helpful pages include, as well: Scriptural support for Catholic Social Doctrines related to businessDozens of quotes from papal encyclicals about businessMany real-life examples from real businesses, successful and notPlus, much more to make you a better person and your business a better business!
When Business Harms Human Rights uses reported narrations to discuss and analyze the experiences of individuals and communities from around the world, and examines the impact that business activities has had on their lives. The volume is situated within the broader subject area of business and human rights, and uses various methodologies to share the perspectives of affected individuals and communities. The narratives collected here follow rights holders in their attempts to secure remedies, and examine the impact of the emerging legal regime of business and human rights.
An expansive history of how an economic shock a half century ago created a world that is addicted to mass migration. The oil shock of 1973 changed everything. It brought the golden age of American and European economic growth to an end; it destabilized Middle Eastern politics; and it set in train processes that led to over one hundred million unexpected--and unwanted--immigrants. In War, Work, and Want, Randall Hansen asks why, against all expectations, global migration tripled after 1970. The answer, he argues, lies in how the OPEC Oil crisis transformed the global economy, Middle Eastern geopolitics and, as a consequence, international migration. The quadrupling of oil prices and attendant...
In this sequel to Chowringhee, the third instalment in the life and tribulations of the naïve and innocent young Shanker, he is once again out of a job and without a roof on his head. After much difficulty he finds a job as a manager in a grand but crumbling building in the posh area of the city: Thackeray Mansion on Scudder Street. The narrator directs his keen eye and sympathetic ear to tell captivating stories of those who live in the homes within a home of Thackeray Mansion, and those who work in it. The mysterious disappearance of Philip sahib’s wife, the hilarious monologues of the feisty Poppy Biswas and the grouchy Baradaprasanna, the seductive Sulekha Sen who morphs into the respectable Seema Chatterjee, and the love of Dorothy Watts for Rabindranath Tagore: stories nestle within stories and the result is an astonishing novel filled with joys and sorrows, laughter and tears, despair and hope.