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Emotion and Reason in Consumer Behavior
Publisher Description
Thanking You with Love...
"Certain relationships don't have any name. They sprout from nowhere and disappear somewhere" Ashwini and Vikram had become more than just friends. Life moved on and Ashwini matured over time realizing that the responsibilities and problems one had to shoulder were much beyond the four walls of college. As time came for her engagement, Vikram not only disappeared from the scene but neither did he get in touch with her ever. What was in Vikram's mind when he was with her all the while? Did he really care for Ashwini or was it just a false hallucination? Thanking You with Love... will hold the reader till the last page when Ashwini discovers a shocking truth after six years upon returning to her hometown.
Neuromarketing: A Peep Into Customer S Minds
What consumers think is not necessarily what they do. Unearthing this ambiguity between the thinking mind and the doing mind of a consumer is one of the greatest challenges faced by the marketers today. Researchers in the field have devised a new concept called neuro-marketing, which maps the cognitive behaviour of a consumer. This book highlights various aspects of neuromarketing, its application to consumer behaviour, and its techniques to strengthen brand management and advertising strategies.
When Business Harms Human Rights
When Business Harms Human Rights uses reported narrations to discuss and analyze the experiences of individuals and communities from around the world, and examines the impact that business activities has had on their lives. The volume is situated within the broader subject area of business and human rights, and uses various methodologies to share the perspectives of affected individuals and communities. The narratives collected here follow rights holders in their attempts to secure remedies, and examine the impact of the emerging legal regime of business and human rights.
Force for Good
These pages show you how to infuse integrity into your business and why it is so essential to success. You will learn not only the responsibilities you have to your employees, to your customers, and to society in general, but also why you must fulfill these responsibilities to remain competitive. In short, you’ll learn how to do the right thing in business, and how to do it the right way. From Force for Good you’ll learn: The one principal concern of business (Hint: it’s not profit)The particular virtues you must have to run a good businessWhat natural law is and how it applies to businessThe 3 elements of business integrityThe 4 core principles of Catholic social doctrine that render even very competitive businesses humaneThe 6 things you must consider when making ethical decisionsThe 10 steps you must take now to develop integrity in your business These helpful pages include, as well: Scriptural support for Catholic Social Doctrines related to businessDozens of quotes from papal encyclicals about businessMany real-life examples from real businesses, successful and notPlus, much more to make you a better person and your business a better business!
War, Work, and Want
An expansive history of how an economic shock a half century ago created a world that is addicted to mass migration. The oil shock of 1973 changed everything. It brought the golden age of American and European economic growth to an end; it destabilized Middle Eastern politics; and it set in train processes that led to over one hundred million unexpected--and unwanted--immigrants. In War, Work, and Want, Randall Hansen asks why, against all expectations, global migration tripled after 1970. The answer, he argues, lies in how the OPEC Oil crisis transformed the global economy, Middle Eastern geopolitics and, as a consequence, international migration. The quadrupling of oil prices and attendant...
A New Conservation Politics
Despite many successes in the field of conservation, species extinction rates continue to climb and wild areas and habitats continue to be lost. Many look to more (or better) biology and ecology to solve the problem but the obstacles are not just scientific but political. To stop the 6th great extinction the conservation movement must become much stronger, more tenacious, and more effective. By learning from its own history and especially from the movements that abolished slavery, brought down apartheid, changed gender relations, and expanded democratic rights, conservationists can become more successful. This book brings together in one place and in a highly usable format the lessons of tho...
The College Devaluation Crisis
Employers are stepping in to innovate new approaches to training talent that increasingly operates independently of the higher education sector. The value proposition of the college degree, long the most guaranteed route to professional preparation for work, is no longer keeping pace with rapidly evolving skill needs that derive from technological advancements impacting today's work force. If the university system does not engage in responsive restructuring, more and more workplaces will bypass them entirely and, instead, identify alternative sources of training that equip learners with competencies to directly meet dynamic needs. The College Devaluation Crisis makes the case that employers ...
The Available Means of Persuasion
From the beginning, rhetoric has been a productive and practical art aimed at preparing citizens to participate in communal life. Possibilities for this participation are continually evolving in light of cultural and technological changes. The Available Means of Persuasion: Mapping a Theory and Pedagogy of Multimodal Public Rhetoric explores the ways that public rhetoric has changed due to emerging technologies that enable us to produce, reproduce, and distribute compositions that integrate visual, aural, and alphabetic elements. David M. Sheridan, Jim Ridolfo, and Anthony J. Michel argue that to exploit such options fully, rhetorical theory and pedagogy need to be reconfigured.
