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"Ask the Man Who Owns One"
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
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Power to the People
"This path-breaking study is about how ordinary people are gaining the means to be extraordinarily lethal. States are also concentrating their technological power, but their gains lag behind a shift in relative capacity that is already disrupting the role of conventional armed forces. The dispersal of emerging technologies such as roboics, cyber weapons, 3-D printing, autonomous systems, and various forms of artificial intelligence is widening popular access to unprecedented destructive power. Based on hard lessons from previous waves of lethal technology such as dynamite and the assault rifle, the book explains what the future may hold and how we should respond"-
