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Marketing and Football
Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Writ...
Drugs and Human Behavior
This book presents the main concepts and tools for the adoption of a biopsychosocial approach to psychotropic substances use and abuse management, prevention and treatment. It aims to provide resources for the design and implementation of health strategies and public policies to deal with psychotropic substances use in a way that fully recognizes the complex articulations between its biological, psychological and social aspects, taking these three dimensions into account to develop both health and social care policies and strategies aimed at psychotropic substance users. The book is organized in five parts. Part one presents a historical overview of psychotropic substances use throughout hum...
Rebuilding and Restructuring the Tourism Industry: Infusion of Happiness and Quality of Life
Travel is widely acknowledged as an activity that increases individuals' levels of well-being. Nevertheless, the relationship between happiness and tourism is still a matter of investigation. Despite the overall beneficial effects of travel on happiness levels, tourism is not an activity with solely positive implications on peoples' lives. Therefore, it is crucial to understand how happiness manifests through tourism and how it can be expanded to different tourism actors, such as tourists, workers, and communities. The search for ways and methods to enhance the levels of happiness and well-being has grown significantly in recent years. Happiness and quality of life are timely issues and have...
Hip Surgeries
Hip surgery became a benchmark for large joint surgery development. Surgical techniques for the treatment of degenerative, developmental, and traumatic hip pathologies became a challenge, aiming to restore the patients' ambulation in otherwise disabling pathological conditions of the hip joint. In this book the authors present an overview of the pathological basis of the diseased hip and the currently available surgical solutions that provide long-term relief using a reconstructing surgical approach.The book aims to expose young orthopedic surgeons to exciting and continuously developing information on hip surgery, and experienced colleagues will benefit from concise information that might be beneficial in routine surgical activity.
Proceedings of the 5th Brazilian Technology Symposium
This book presents the proceedings of the 5th Edition of the Brazilian Technology Symposium (BTSym). This event brings together researchers, students and professionals from the industrial and academic sectors, seeking to create and/or strengthen links between issues of joint interest, thus promoting technology and innovation at nationwide level. The BTSym facilitates the smart integration of traditional and renewable power generation systems, distributed generation, energy storage, transmission, distribution and demand management. The areas of knowledge covered by the event are Smart Designs, Sustainability, Inclusion, Future Technologies, IoT, Architecture and Urbanism, Computer Science, Information Science, Industrial Design, Aerospace Engineering, Agricultural Engineering, Biomedical Engineering, Civil Engineering, Control and Automation Engineering, Production Engineering, Electrical Engineering, Mechanical Engineering, Naval and Oceanic Engineering, Nuclear Engineering, Chemical Engineering, Probability and Statistics.
Advanced Virtual Environments and Education
This volume revised versions of the selected papers presented during the Third International Workshop on Advanced Virtual Environments and Education, WAVE 2021, held in Fortaleza, Brazil, in March 2021. The 7 full papers and 4 short papers presented were thoroughly reviewed and selected from the 27 submissions. The papers are organized in the following topical sections: learning scenarios and grouping methods; applications and scenarios, phigital, CS education and assessment; human computer interfaces for education, study cases for accessibility and wellbeing.
Effective Techniques for Bioinformatic Exploration
The field of biology and technology is constantly changing and growing. However, the abundance and intricacy of biological data present significant challenges for researchers, educators, and students. Deciphering this vast sea of information to extract meaningful insights can be difficult. Traditional approaches often fail to provide comprehensive solutions to these intricate problems, leaving many struggling to navigate the complexities of bioinformatics. Effective Techniques for Bioinformatic Exploration brings new clarity to the world of bioinformatics, offering a comprehensive solution to the challenges scholars face. Through its meticulously crafted chapters, this book provides a struct...
Handbook of Research on Advances in Digital Technologies to Promote Rehabilitation and Community Participation
Digital technologies hold immense potential to transform the field of rehabilitation and enable greater community participation for individuals with disabilities. In the Handbook of Research on Advances in Digital Technologies to Promote Rehabilitation and Community Participation, a comprehensive exploration of these cutting-edge technologies and their impact is presented, and it delves into various digital solutions, such as virtual reality, tele-rehabilitation, mobile apps, rehabilitation platforms, and more. The book sheds light on the applications to promote rehabilitation and enhance community involvement. It provides a profound understanding of how these technologies can facilitate rem...
Research Anthology on Medical Informatics in Breast and Cervical Cancer
Cancer research is currently a vital field of study as it affects a wide range of the population either directly or indirectly. Breast and cervical cancer are two prevalent types that pose a threat to women’s health and wellness. Due to this, further research on the importance of medical informatics within this field is necessary to ensure patients receive the best possible attention and care. The Research Anthology on Medical Informatics in Breast and Cervical Cancer provides current research and information on how medical informatics are utilized within the field of breast and cervical cancer and considers the best practices and challenges of its implementation. Covering key topics such as women’s health, wellness, oncology, and patient care, this major reference work is ideal for medical professionals, nurses, oncologists, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Biomedical Computing for Breast Cancer Detection and Diagnosis
Despite success with treatment when diagnosed early, breast cancer is still one of the most fatal forms of cancer for women. Imaging diagnosis is still one of the most efficient ways to detect early breast changes with mammography among the most used techniques. However, there are other techniques that have emerged as alternatives or even complementary tests in the early detection of breast lesions (e.g., breast thermography and electrical impedance tomography). Artificial intelligence can be used to optimize image diagnosis, increasing the reliability of the reports and supporting professionals who do not have enough knowledge or experience to make good diagnoses. Biomedical Computing for B...
