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A Future for the American Economy
The American economy is filled with so many contradictions today that it foils the best prophecies and most sophisticated forecasts by economists. This book is about those contradictions and the directions the economy could take in the future. In particular, it is about the central contradiction: government control and market freedom. How this contradiction is resolved is important not only for the United States but ultimately for countries around the world. The main thesis of this book is that social factors--rather than purely economic factors--are at the root of the contradiction between market freedom and government control. The author argues that the way markets are socially organized i...
INTERNATIONAL BUSINESS, SEVENTH EDITION
Business is increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a basic knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and insightful boxes of examples. Another significant feature is the profuse references to Indian contexts and examples. NEW TO THE EDITION The seventh edition of the book is characterised by: • Restructuring of the contents making it concise • Revision of data and illustrations • Addition of latest information and revisions in the chapters, wherever necessary • Introduction of two new case studies on ‘Globalization of Pop Culture’ and ‘Trials, Tribulations and Triumphs of P&G’, besides updating the remaining cases TARGET AUDIENCE • MBA • B.Com and M.Com • MA Economics
Strategy & Business
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The MARKETING OF NATIONS
The world's leading marketing guru provides a blueprint for successfully "marketing" a nation--a strategy that any country can undertake to jump-start economic growth. With examples from Japan, China, Latin America, and Eastern Europe, "The Marketing of Nations" shows how leaders can identify their best opportunities and prevail in the international marketplace.
Multinationals in the Global Political Economy
Multinationals in the Global Political Economy looks at the new diplomacy between the multinational firm and the nation-state, focusing on the interdependencies, conflictual and co-operative, between the two primary actors in the global economy. An international group of scholars (the United Kingdom, the United States, Canada and Sweden) from a variety of disciplines (international relations, political science, public policy, economics and business studies) discuss the theory and practice of MNE-state relations in the 1990s.
Market Driven Strategy
He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level - "in the trenches" - based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric."--BOOK JACKET.
Choice
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