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BrainGita
BrainGita is a culmination of the author's research over several years. What started as a personal transformation process has led him to become a medium for sharing the awesome insights that he has gained by integrating Lord Krishna's Divine Wisdom as enunciated and amalgamated in the Bhagavad Gita. The result of this is the book, BrainGita, an effort to explain the ideology and philosophy of the Bhagavad Gita in the context of modern brain science. Through a scientific discussion, the book reveals how the equilibrium of the human mind and brain can be established to attain a state of higher consciousness – Sat-Chit-Anand, or eternal bliss – by using mind-brain integration techniques tha...
Branded Content Boss
In a world that's drowning in info and starved for attention, connecting with consumers has become tougher than surviving a saas-bahu soap. People are dropping serious cash to dodge or block ads, and the old interruption playbook is as outdated as a cassette player. That's where Branded Content swoops in like a boss. Borrowing the tricks of the entertainment world to turn marketing into a binge-worthy series. Forget just shoving ads in people's faces we're talking about creating content so epic, they'll be hunting it down like it's the last pizza on Earth. We're talking step-by-step insights... To decode Branded Content, covering every type, format and scale. With tools to evaluate, measure,...
What I Learned About Investing from Darwin
The investment profession is in a state of crisis. The vast majority of equity fund managers are unable to beat the market over the long term, which has led to massive outflows from active funds to passive funds. Where should investors turn in search of a new approach? Pulak Prasad offers a philosophy of patient long-term investing based on an unexpected source: evolutionary biology. He draws key lessons from core Darwinian concepts, mixing vivid examples from the natural world with compelling stories of good and bad investing decisions—including his own. How can bumblebees’ survival strategies help us accept that we might miss out on Tesla? What does an experiment in breeding tame foxes...
Why I stopped wearing my Socks
By the time he was twenty, Alok Kejriwal had his life pre-planned for him. He would inherit the family's socks manufacturing business and be the hard-working, money-minting, quintessential Marwari businessman, forever. Except that it didn't turn out that way. A few years after surviving the family set-up, something turned up that sent Alok on a completely different career path: the Internet! A crazy business idea Alok had turned out to be a winner. Soon, Alok was fighting and thriving in a world completely different from the one he had grown up in. A world where technology breakthroughs, VCs and out-of-the-box thinking decided the real winners. Why I Stopped Wearing My Socks is Alok's real-l...
Machine Learning, Deep Learning and Computational Intelligence for Wireless Communication
This book is a collection of best selected research papers presented at the Conference on Machine Learning, Deep Learning and Computational Intelligence for Wireless Communication (MDCWC 2020) held during October 22nd to 24th 2020, at the Department of Electronics and Communication Engineering, National Institute of Technology Tiruchirappalli, India. The presented papers are grouped under the following topics (a) Machine Learning, Deep learning and Computational intelligence algorithms (b)Wireless communication systems and (c) Mobile data applications and are included in the book. The topics include the latest research and results in the areas of network prediction, traffic classification, c...
Machines, Mechanism and Robotics
This volume includes select papers presented during the 4th International and 19th National Conference on Machines and Mechanism (iNaCoMM 2019), held in Indian Institute of Technology, Mandi. It presents research on various aspects of design and analysis of machines and mechanisms by academic and industry researchers.
SMART Technologies for Natural Resource Conservation and Sustainable Development
The book is a conference proceeding on adoption and application of sustainable, Manageable, Appropriate, Rational and Transferable (SMART) Technologies in all sectors of development.
Sustainability in Environmental Engineering and Science
This book consists of select peer-reviewed papers from the International Conference on Sustainable Environmental Engineering and Science (SEES) 2019. The main focus of the book is to propose sustainable technologies to address the growing environmental challenges. The contents cover several topics of relevance such as air pollution, solid waste management, wastewater treatment, industrial pollution, and suggests eco-friendly and cost-effective techniques to tackle them. Given the range of topics covered, the book will be useful to researchers and professionals working in the multidisciplinary area of sustainability.
Viswamatha
“The sun, the sky, the moon, the stars Move in celestial harmony Never violating the canons Of the divine powers Let man learn his lessons from nature's theme Live in peace and harmony No matter how strong or how wise Live within the realms of the divine scheme” — Rig Veda Ishkrithi—the generation and sustenance of nature in all respects… The earth has enough bounty for all living beings to live happily. But due to greed and selfishness, modern man has been exploiting nature, without a thought for the coming generations. This has resulted in natural calamities, droughts, floods, forest fires, etc. to the detriment of humanity at large. The ancient wisdom of Bharatadesham, known to ...
