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Summary of Sunny Bonnell & Ashleigh Hansberger's Rare Breed
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Tubman, the woman who would replace Jackson on the $20 bill, was a rebel who used her oppression to help free her fellow slaves. #2 All rebels are really saying is that they do what society has deemed unacceptable or abnormal. But the fear of rebels shapes our modern mindset. We are conditioned to obey authority figures and not question the way things are done. #3 When you grow up, you're typically told that the world is the way it is and your life is just to live your life inside it. But once you learn that everything around you was made by people who were no smarter than you, you'll never be the same again. #4 Rebellion is a necessary part of evolution. The status quo gives ground reluctantly, so rebels are needed to challenge corrupt regimes and social codes, and force us all into the future.
Human Hacking
A global security expert draws on psychological insights to help you master the art of social engineering—human hacking. Make friends, influence people, and leave them feeling better for having met you by being more empathetic, generous, and kind. Eroding social conventions, technology, and rapid economic change are making human beings more stressed and socially awkward and isolated than ever. We live in our own bubbles, reluctant to connect, and feeling increasingly powerless, insecure, and apprehensive when communicating with others. A pioneer in the field of social engineering and a master hacker, Christopher Hadnagy specializes in understanding how malicious attackers exploit principle...
Elite Minds: How Winners Think Differently to Create a Competitive Edge and Maximize Success
ELITE MINDS THINK ALIKE. Discover the winning secrets of the world’s most successful people. As a top-level sport psychologist and performance consultant, Dr. Stan Beeham knows what it takes to succeed—on the playing field, in the board room, and in all aspects of life. This award-winning book takes you inside the minds of major-league athletes, Olympic medal winners, and world-class business leaders to reveal the key motivators and mental processes that drive people to victory. Learn how to: RETRAIN YOUR BRAIN to think like a winner. CONQUER YOUR FEARS and go after your goals. ACHIEVE PEAK PERFORMANCE and reach your full potential. BECOME WHO YOU WANT TO BE mentally, physically, persona...
Designing Brand Identity
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, an...
Small Giants
How maverick companies have passed up the growth treadmill — and focused on greatness instead. It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They inclu...
Rare Breed
An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual. “Brazen rant!” -- Seth Godin, New York Times bestselling author of This is Marketing and What to Do When It’s Your Turn In every job you’ve ever had, you’ve been judged, labeled, and made to feel like an outsider. Defiant. Dangerous. Different. A real pain-in-the-ass.The message? To be successful, you’ve got to fundamentally change. But what if -- instead of conforming -- you learned how to punch society’s codes in the nose, run like a hooligan through the corridors of entrenched power, and succeed -- ...
CEO Branding
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, pr...
Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success
They’re young, they’re brash,they’re smart—and they’re77-million strong. Generation Y is creating startups at anunprecedented rate, and their approach tobusiness is unlike anything you’ve seen.The generation described by the mediaas spoiled, entitled, even narcissistic, is provingthese notions false every day. Inspiredby the rock-star entrepreneurs of previousgenerations and driven by a burning desireto control their own destinies, GenY is rewritingthe entrepreneurial playbook one coolstartup at a time. Inc. magazine writer Donna Fenn interviewedmore than 150 young CEOs to learnwhat makes them tick. While upstarts aremotivated by similar aspirations of pastgenerations, their way ...
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
