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Our ability to attend selectively to our surroundings - taking notice of the things that matter, and ignoring those that don't - is crucial if we are to negotiate the world around us in an efficient manner. Several aspects of the temporal dimension turn out to be critical in determining how we can put together and select the events that are important to us as they themselves unfold over time. For example, we often miss events that happen while we are occupied perceiving or responding to another stimulus. On the other hand, temporal regularity between events can also greatly improve our perception. In addition, our perception of the passage of time itself can also be distorted as while we are...
THE SUNDAY TIMES AND NEW YORK TIMES BESTSELLERA SPECTATOR AND FINANCIAL TIMES BEST BOOK OF 2022A WATERSTONES NON-FICTION BOOK OF THE MONTH'If you read just one book about how the modern world is driving us crazy, read this one' TELEGRAPH'This book is exactly what the world needs right now' OPRAH WINFREY'A beautifully researched and argued exploration of the breakdown of humankind's ability to pay attention' STEPHEN FRY'A really important book . . . Everyone should read it' PHILIPPA PERRY---Is your ability to focus and pay attention in free fall?You are not alone. The average office worker now focuses on any one task for just three minutes. But it's not your fault. Your attention didn't collapse. It has been stolen.Internationally bestselling author Johann Hari shows twelve deep factors harming our focus. Once we understand them, together, we can take back our minds.
Attention is a fundamental feature of the mind yet has languished in the backwaters of philosophy. Recent years, however, have witnessed a resurgence of philosophical interest in attention, driven by recognition that it is closely connected to consciousness, perception, agency, thought, justification and introspection. As is becoming clear, attention has a rich philosophical significance. This is the first book to provide a systematic overview and assessment of different empirical and philosophical aspects of attention. Wayne Wu discusses the following central topics and problems: major experiments and theories of attention in psychology since the 1950s the neuroscience of attention, includi...
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the...
Are we paying enough attention? At least since the nineteenth century, critics have alleged a widespread and profound failure of attentiveness—to others, to ourselves, to the world around us, to what is truly worthy of focus. Why is there such great anxiety over attention? What is at stake in understanding attention and the challenges it faces? This book investigates attention from a range of disciplinary perspectives, including philosophy, history, anthropology, art history, and comparative literature. Each chapter begins with a concrete scene whose protagonists are trying—and often failing—to attend. Authors examine key moments in the history of the study of attention; pose attention...
Worldwide longitudinal studies performed since the 1970s have clearly shown that ADHD persists into adulthood. These findings have stimulated researchers to develop the therapeutic approaches for adult patients, especially in European countries where scientific and clinical interest in ADHD has increased.. In this volume, leading experts from Europe and the United States present their long-term results in order to provide an overview of important aspects of ADHD across the lifespan. These results include epidemiology, neurobiology, psychopathology, longitudinal course, comorbidity and social impairment associated with ADHD. Topics include diagnostic problems and therapeutic options as well as molecular genetic studies. Further, morphological and functional imaging studies in adult ADHD are reviewed, as well as the very important issue of comorbidity. Providing an excellent source of up-to-date information, this publication is essential reading for psychiatrists, neurologists, geneticists, psychotherapists, physicians and other therapists working with ADHD patients.
The phenomena of effortless attention and action and the challenges they pose to current cognitive models of attention and action.
CD-ROM contains: Color images and video clips.