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Au Bon Marché
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The Bon Marché
In this comprehensive social history of the Bon Marché, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships, he shows how this new business enterprise succeeded in reconciling traditional values with the coming of an age of mass consumption and bureaucracy.
Marketing in France
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The Cambridge Illustrated History of France
Combining superb illustration with authoritative text, this is a major political and social history of France from earliest times to the eve of the new millennium. Colin Jones offers not only an expert's account of political, social and cultural developments, but also a fresh and full interpretation of French history. The Cambridge Illustrated History of France places an innovatory emphasis on the importance of issues of regionalism, class, gender and race in the French heritage. Ranging across social, political, geographical and cultural lines - from prehistoric menhirs to the Pompidou Centre, from Louis XIV's Versailles to twentieth-century high-rises, from Marie Antoinette to Marie Claire - the author provides a host of lively and penetrating new insights into the shaping of the modern nation.
Marketing in Canada
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World of Department Stores
"This is the first beautifully illustrated book on department stores, with photographs and ephemera from all over the world. Born in the Gilded Age in France, the department store grew up thanks to the industrial revolution, the rise of the middle class, and the invention of steel-frame architecture and the elevator. Spectacular entrances led to marble staircases and floor after floor of merchandise and amenities. These emporiums also inspired a whole new way of merchandising: shopping became an entertainment rather than a laborious grind; posters and advertisements were made by the great artists of the time; and elaborate shop windows attracted thousands of people during the holidays. The department store quickly spread through Europe and Asia and then the New World, and great architects were employed to build these temples of consumerism, where dreams were created and then fulfilled"--
