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Run It Like a Business
Featured on Publishers Weekly 2024 Announcement Issue TEDx speaker Aubrey Bergauer—“the Steve Jobs of classical music”—reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There’s no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won’t. This foolproof guide shows how to reach new levels of engagement—while always putting art first. Running your arts organization like a business is your path forward to: Grow...
Run It Like a Business
Featured on Publishers Weekly 2024 Announcement Issue TEDx speaker Aubrey Bergauer—“the Steve Jobs of classical music”—reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There’s no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won’t. This foolproof guide shows how to reach new levels of engagement—while always putting art first. Running your arts organization like a business is your path forward to: Grow...
The Routledge Companion to Applied Musicology
The Routledge Companion to Applied Musicology brings together academics, artist-researchers, and practitioners to provide readers with an extensive and authoritative overview of applied musicology. Once a field that addressed music’s socio-political or performative contexts, applied musicology today encompasses study and practice in areas as diverse as psychology, ecomusicology, organology, forensic musicology, music therapy, health and well-being, and other public-oriented musicologies. These rapid advances have created a fast-changing field whose scholarship and activities tend to take place in isolation from each other. This volume addresses that shortcoming, bringing together a wide-ranging survey of current approaches. Featuring 39 authors, The Routledge Companion to Applied Musicology falls into five parts—Defining and Theorising Applied Musicology; Public Engagement; New Approaches and Research Methods; Representation and Inclusion; and Musicology in/for Performance—that chronicle the subject’s rich history and consider the connections that will characterise its future. The book offers an essential resource for anyone exploring applied musicology.
How to Market the Arts
"This chapter focuses on the development of different marketing mix concepts and how they have never aligned appropriately with nonprofit arts organizations. The chapter starts with a discussion of the nonprofit arts, how they came into existence as we know them today, and how the challenges of our market economy affect them"--
Orchestra Management Handbook
What is Orchestra Management? -- Internal Relationships -- Steering the Ship -- Community Relationships -- Artistic Planning -- Financial Management -- Building Sustaining Relationships -- Marketing and Public Relations -- Toward Relevance -- From the Field.
101 Biggest Mistakes Nonprofits Make and How You Can Avoid Them
Nonprofits are some of the scrappiest organizations you’ll ever experience. In many respects, they resemble start-ups. Think about it. Small groups (generally) of highly dedicated, focused believers coming together to achieve something greater than they could ever achieve on their own. They’re often cash-strapped, moving faster than their infrastructures can keep up with, and frequently learning and adapting as quickly as they can. The majority of nonprofit staff are able to do so much good with so few resources. The general public has come to expect nonprofits to behave this way. But one thing I’ve noticed is that unlike the corporate sector, there is little in the way of generally ac...
Antonín Dvo%rák's New World Symphony
Prologue. The Big Problem -- The Welcome Arrival -- The Symphonic Premiere -- The Aesthetic Conflict -- The National Question -- The Brewing Storm -- The Fiery Debate -- The Racial Challenge -- The Spiritual Aftermath -- Epilogue. The New World -- Appendix. The Musical Tornado.
Raising the Curtain
Learn how emerging technologies benefit artists and performing arts organizations Raising the Curtain: Technology Success Stories from Performing Arts Leaders and Artists focuses on empowering artists and performing arts organizations in theater, dance, and music to grow audiences and to increase impact through smart and strategic uses of technology. This book will help you effectively increase your artistic and administrative reach in order to expand your outreach to diverse audiences, without breaking the bank. In fact, you’ll be more efficient by choosing multi-function technologies that work for you. You’ll also see how advanced software can extend your donor reach—and ensure that ...
A Shelton Story
Memories of my life before and during my directorship of the Secrest Artists Series at Wake Forest University.
Troublemakers
A narrative history of the Silicon Valley generation that launched five major high-tech industries in seven years details the specific contributions of seven technical pioneers and how they established the foundation for today's tech-driven world.
