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This book is the first history of commercial television in regional Australia, where diverse communities are spread across vast distances and multiple time zones. The first station, GLV Latrobe Valley, began broadcasting in December 1961. By the late 1970s, there were 35 independent commercial stations throughout regional Australia, from Cairns in the far north-east to Bunbury in the far south-west. Based on fine-grained archival research and extensive interviews, the book examines the key political, regulatory, economic, technological, industrial, and social developments which have shaped the industry over the past 60 years. Regional television is often dismissed as a mere extension of – or footnote to – the development of Australia’s three metropolitan commercial television networks. Michael Thurlow’s study reveals an industry which, at its peak, was at the economic and social heart of regional communities, employing thousands of people and providing vital programming for viewers in provincial cities and small towns across Australia.
Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics. The collected studies provide: *an overview of economic and related managerial issues affecting the structures of markets in which firms compete; *the operations of media and communications firms; and *their financial performance. As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics. It is hoped that this book will induce additional avenues of inquiry regarding such issues.
Television and Public Policy analyzes the current state of television systems in a selected group of countries, exploring the political, economic, and technological factors that have shaped the sector over the past two decades. By positioning the television sector within issues of media policy and the regulatory framework, the book questions what these trends mean for television, and the historical, political, and cultural role in our societies.
This book discusses a dazzling new communications technology, a fight between media proprietors, and allegations of government favoritism. Givens provides a compelling account of how Australia embraced the idea of digital TV and radio and what it really means for the future of broadcasting of as we know it. Furthermore, he compares Australia's response to the new media with that of other countries.
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