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Crisis Communication in the Digital Age
Over the course of recent years, in countries with high crisis expectation and risk probabilities, such as Turkey, a significant rise in the number of crises has been observed. Since current crisis practices are incident-specific, the role of public relations is largely overlooked, and, furthermore, crisis communication studies in non-Western cultures are scarce; this book fills these gaps through two distinct studies. The first highlights crisis management types and strategies by reflecting on interview responses collected from 35 different sectors and sub-sectors in Turkey. While interview findings are used to inform strategical know-how regarding the shift from crisis to opportunity during times of turbulence, the elicited responses reveal how practitioners perceive and respond to crises in the contemporary media landscape. The second analyses the recent upheaval caused by Watsons Turkey as a case study to stress the vital role of public relations in times of crisis.
The Case for Marriage
A groundbreaking look at marriage, one of the most basic and universal of all human institutions, which reveals the emotional, physical, economic, and sexual benefits that marriage brings to individuals and society as a whole. The Case for Marriage is a critically important intervention in the national debate about the future of family. Based on the authoritative research of family sociologist Linda J. Waite, journalist Maggie Gallagher, and a number of other scholars, this book’s findings dramatically contradict the anti-marriage myths that have become the common sense of most Americans. Today a broad consensus holds that marriage is a bad deal for women, that divorce is better for childr...
Managing Customer Experience and Relationships
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world’s leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to “treat different customers differently.” This latest edition adds new material including: How to manage the mass-customization principles that drive...
Text to Reader
Text to Reader seeks to find a critical approach that links a novel's form to its socio-cultural context. Combining elements from Iser's reception aesthetics, speech act theory, and Goffman's frame analysis, this book starts from the assumption that a reader has certain conventional expectations with regard to a novel, and then goes on to examine how violations of these expectations rule the reader's relationship to the novel. The theory sketched in the first chapter is then, in four subsequent chapters, applied to The French Lieutenant's Woman by the English author John Fowles, Letters by the American John Barth, Libro de Manuel by the Argentinean Julio Cortázar, and De Kapellekensbaan by the Flemish novelist Louis-Paul Boon. The particular form each of these novels takes is analyzed as correlative to that novel's communicative function. This book will be of interest to comparatists, students of English and American literature, and the literatures of Latin-America and the Low Countries.
A Theory of Syntax for Systemic Functional Linguistics
This book describes and evaluates alternative approaches within Systemic Functional Linguistics (SFL) to representing the structure of language at the level of form. It assumes no prior knowledge of SFL, and can therefore be read as an introduction to current issues within the theory. It will interest any linguist who takes a functional approach to understanding language.Part 1 summarizes the major developments in the forty years of SFL's history, including alternative approaches within Halliday's own writings and the emergence of the "Cardiff Grammar" as an alternative to the "Sydney Grammar." It questions the theoretical status of the 'multiple structure' representations in Halliday's infl...
Quantitative Microbial Risk Assessment
Provides the latest QMRA methodologies to determine infection risk cause by either accidental microbial infections or deliberate infections caused by terrorism • Reviews the latest methodologies to quantify at every step of the microbial exposure pathways, from the first release of a pathogen to the actual human infection • Provides techniques on how to gather information, on how each microorganism moves through the environment, how to determine their survival rates on various media, and how people are exposed to the microorganism • Explains how QMRA can be used as a tool to measure the impact of interventions and identify the best policies and practices to protect public health and safety • Includes new information on genetic methods • Techniques use to develop risk models for drinking water, groundwater, recreational water, food and pathogens in the indoor environment
Consuming the Orient
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Essentials of Structural Equation Modeling
Structural Equation Modeling is a statistical method increasingly used in scientific studies in the fields of Social Sciences. It is currently a preferred analysis method, especially in doctoral dissertations and academic researches. However, since many universities do not include this method in the curriculum of undergraduate and graduate courses, students and scholars try to solve the problems they encounter by using various books and internet resources. This book aims to guide the researcher who wants to use this method in a way that is free from math expressions. It teaches the steps of a research program using structured equality modeling practically. For students writing theses and scholars preparing academic articles, this book aims to analyze systematically the methodology of scientific studies conducted using structural equation modeling methods in the social sciences. This book is prepared in as simple language as possible so as to convey basic information. It consists of two parts: the first gives basic concepts of structural equation modeling, and the second gives examples of applications.
Key Factors of Sustainable Firm Performance
The uncertainty and volatility of modern commercial environments have shifted the foundations of business success and survival. Key factors that affect firm performance and determine sustainability now include knowledge creation, knowledge management, uncertainty management, organizational intelligence, and supply chain administration. This book proposes an analytical approach to identifying and enhancing these critical factors and describes how firms can exploit their strengths and compensate for their disadvantages. Sustaining business success requires competitive strategies that are rational and analytical. Firms that know their goals have an advantage over their rivals; those that can innovate and incorporate the knowledge they develop will prosper, even in the most competitive situations. Managers and business practitioners can learn from this book how to identify the key factors that make their firms effective and successful, and how to ensure they remain sustainable over time.
