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Sustainable and Intelligent Territorial Marketing and Entrepreneurship
Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental integrity, ensuring community well-being. By integrating innovative marketing strategies with sustainable practices, territories can effectively promote their unique attributes, such as natural resources, cultural heritage, or technological hubs, attracting new investors, business owners, and entrepreneurs. This framework addresses the challenges of urbanization and environmental degradation while empowering local entrepreneurs to thrive. Further exploration into these techniques may assist local economies in prioritizing ...
Computational Intelligence Techniques for Green Smart Cities
This book contains high-quality and original research on computational intelligence for green smart cities research. In recent years, the use of smart city technology has rapidly increased through the successful development and deployment of Internet of Things (IoT) architectures. The citizens' quality of life has been improved in several sensitive areas of the city, such as transportation, buildings, health care, education, environment, and security, thanks to these technological advances Computational intelligence techniques and algorithms enable a computational analysis of enormous data sets to reveal patterns that recur. This information is used to inform and improve decision-making at t...
Applying Qualitative Research Methods to Management Science
In academic research, qualitative analysis is a pillar for understanding complex phenomena in science and management. However, researchers and practitioners often face challenges navigating the ever-evolving landscape of qualitative methodologies and their integration into empirical projects. This knowledge gap can hinder the practical application of qualitative approaches, leading to suboptimal research outcomes and missed opportunities for insightful discoveries. Applying Qualitative Research Methods to Management Science serves as a beacon for researchers, practitioners, and students, providing a detailed roadmap to navigate the intricacies of qualitative analysis. Each chapter, authored by esteemed experts in the field, delves into specific qualitative themes and methodologies, offering practical insights and theoretical foundations based on the latest academic research. This book empowers readers to conduct rigorous and impactful qualitative research in diverse contexts by bridging the gap between theory and application.
AI and Data Engineering Solutions for Effective Marketing
In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast po...
Government Impact on Sustainable and Responsible Supply Chain Management
A supply chain comprises different actors existing in different countries, including suppliers, producers, and customers. Clothes are supplied from Asia to all other regions; most coffee beans are supplied from South America; and cocoa is produced in Africa. Protecting the rights of people who produce goods in different countries is essential. In fact, according to this evolutionary law, companies need to identify, analyze, and prioritize the risks in their supply chains, and new policies must be established based on these results. New measures are taken to prevent or minimize violations of human rights and damage to the environment. Companies also need to set up grievance channels for peopl...
Global Challenges for the Environment and Climate Change
Rampant deforestation, rising carbon emissions, and more unprecedented threats are creating chaos and turmoil for the environment. The delicate balance between nature and humanity seems to waver on the brink of collapse. Climate change exacerbates standard occurrences of natural disasters, and endangers countless species. Amid these daunting challenges, the need for comprehensive research and actionable solutions has never been greater. Global Challenges for the Environment and Climate Change draws upon the latest research and empirical findings, and offers a roadmap for navigating the complexities of our interconnected world. Exploring topics such as climate change, sustainable consumption, and global governance equips readers with the knowledge and insights needed to effect meaningful change.
Utilizing Renewable Energy, Technology, and Education for Industry 5.0
In the tumultuous period of Industrial Revolution 5.0, a pressing challenge confronts our global community: exploring the intricate interplay between technology, education, and renewable energy. As we stand at the cusp of transformative change, the relentless pace of technological evolution, coupled with the imperative to foster sustainable practices, demands a profound understanding of the synergies and challenges inherent in this dynamic landscape. Utilizing Renewable Energy, Technology, and Education for Industry 5.0 emerges as a compelling solution, offering a comprehensive guide tailored for academic scholars seeking clarity amidst the complexities of this revolutionary wave. The rapid ...
Generative AI and Implications for Ethics, Security, and Data Management
As generative AI rapidly advances with the field of artificial intelligence, its presence poses significant ethical, security, and data management challenges. While this technology encourages innovation across various industries, ethical concerns regarding the potential misuse of AI-generated content for misinformation or manipulation may arise. The risks of AI-generated deepfakes and cyberattacks demand more research into effective security tactics. The supervision of datasets required to train generative AI models raises questions about privacy, consent, and responsible data management. As generative AI evolves, further research into the complex issues regarding its potential is required t...
Innovation, Strategy, and Transformation Frameworks for the Modern Enterprise
Many organizations struggle to advance their businesses due to a lack of knowledge of innovative strategies and ways to transform their business to remain relevant. Innovation, Strategy, and Transformation Frameworks for the Modern Enterprise is a comprehensive guide that equips organizations with the necessary tools to thrive in today's complex and ever-changing business landscape. This book explores a wide range of frameworks and their applications, providing practical insights and theoretical discussions to facilitate successful innovation, strategic planning, and digital transformation. The book begins by introducing the concept of frameworks in contemporary businesses. It emphasizes the...
Digital Transformation and Innovation in Emerging Markets
Digital transformation and innovation reshape today’s emerging markets, unlocking new opportunities for economic growth and social progress. As these regions embrace technological advancements, industries such as finance, healthcare, and education continue to improve. Mobile connectivity and internet access have increased the presence of digital entrepreneurs, fostering innovation to address local challenges and enhance quality of life. Governments and organizations are leveraging data-driven strategies to improve services and infrastructure, driving inclusivity and sustainability. Harnessing the power of digital tools may allow emerging markets to adapt to global trends while paving the w...
