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Proceedings of the International Seminar SEMANTIKS & PRASASTI 2023 Theme: Language in the Workplace (PRASASTI 2023)
This is an open access book. Language in the workplace has been increasingly interesting object of language study. The gathering of language speakers with various social and cultural backgrounds makes the workplace a rich place with linguistic data for research. Varieties of spoken or written language, interaction between co-workers, miscommunication, meaning coming up in the interaction, the new technical terms related to certain professions, and language for virtual work are some many phenomena of language in the workplace that can become the object of linguistic research.
Principles of Integrated Marketing Communications: A Malaysia Casebook
This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.
Challenges and Reforms in Gulf Higher Education
This edited volume explores the educational reforms and challenges in higher education in the Gulf countries during the COVID-19 pandemic. Featuring a truly global spread of contributors and perspectives from countries such as Bahrain, India, Georgia, Malaysia, Oman, Pakistan, and Saudi Arabia, the book navigates experience-based and practice-linked research spectrum of the ramifications of the COVID-19 pandemic on higher education. It targets key challenges such as the move to online and distance learning, the impact of job-related stress, and the preparedness of institutional risk management. Using qualitative research, autoethnographic accounts, and case study findings, the book makes rec...
Proceedings of the 8th International Conference on Communication and Media 2022 (i-COME 22)
This is an open access book.We would like to welcome you to the official website of the 8th International Conference on Communication and Media 2022 (i-COME’22). This biennial event is organized by the Department of Communication, School of Multimedia Technology and Communication, Universiti Utara Malaysia and will be held on 1 – 3 October 2022, virtually. The conference provides an opportunity to researchers, practitioners and students to interact and share their experience and knowledge in communication and media. I-COME’22 provides an excellent international platform for knowledge sharing in the areas of communication and media, as well as providing an ideal environment for new coll...
Mixed Methods Perspectives on Communication and Social Media Research
Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed whe...
E-Business: Issues and Challenges of 21st Century
Considering the way that E-Commerce helps in encouraging a positive business and regulatory condition, the book investigates the mechanics and usual ways of doing things of E-Commerce. Additionally, it demonstrates how different components identified with E-Commerce add to the development of a lively and dynamic electronic network, bringing about financial and economic growth. It covers a wide range of issues under the umbrella of E-Commerce and the information based economy. In doing as such, it dives deep into the applicable issues and incorporates all advances associated with it.
Youth Identity, Politics and Change in Contemporary Kurdistan
Today’s youth are challenging the older political class around the world and are forming new political generations. Examples from South Africa and elsewhere where peace processes were deemed to be successful show signs of youth disapproval of the current post-conflict conditions. Moreover, the Arab Spring witnessed numerous youth movements emerge in authoritarian and illiberal contexts. This book was prepared in light of these discussions and aims to contribute to these ongoing debates on youth politics by presenting the situation of youth in the Kurdistan Region of Iraq (KRI) as a case study. It will be the first book that specifically focuses on the Iraqi Kurdish youth and their politica...
Proceedings of the Annual International Conference on Social Science and Humanities (AICOSH 2022)
This is an open access book. Understanding the problems of war and conflicts that occur both within and outside the sovereignty of the Republic of Indonesia, several discussions on the human side seem essential to do. Several interesting topics can be raised, namely how media coverage is inseparable from human life in the 5.0 era. Furthermore, about the social changes that occurred as a result of the conflict and war. Moreover, the discourse on how the psychological impact experienced by humans due to conflict and war. Departing from this, the Faculty of Social Sciences and Humanities UIN Sunan Kalijaga will hold the Annual International Conference on Social Sciences and Humanities 2022.
Proceedings of the 19th International Symposium on Management (INSYMA 2022)
This is an open access book. The INSYMA 19 will be the first INSYMA to be held in a hybrid format; the offline event will be held in Bali, Indonesia. Bali is chosen as the location of the INSYMA because it is known as Indonesia’s most famous tourist destination, not only for domestic but also for foreign tourists. Both offline and online presenters are welcome to contribute to this year’s conference. This is an open access book.
