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Research on Islamic Business Concepts
This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world. The chapters offer an up-to-date overview of research and insights into Islamic business practices, with a specific focus on Islamic marketing and entrepreneurship strategies. Authored by experts hailing from diverse countries such as Malaysia, Indonesia, India, Pakistan, United Arab Emirates, Jordan, and Morocco, the chapters collectively provide a comprehensive understanding of the subject matter. Covering a wide range of topics including understanding Muslim consumer behavior and marketing, halal tourism and healthcare, ...
Proceedings of the 1st Nusa Tenggara International Conference on Chemistry (NiTRIC 2022)
This is an open access book. The first Nusa Tenggara International Conference on Chemistry (1st NITRIC), which will take place in Lombok, Indonesia, on July 28 and 29, 2022. The conference organized by Department of Chemistry Education, Faculty of Teacher Training and Education, University of Mataram, Indonesia. Collaborations on the conference have been made with PP Savani University, Veer Narmad South Gujarat University in India, and the Indonesian Chemical Society-Nusa Tenggara Chapter. The conference aims to bring synergy between research and industry by disseminating research findings from universities, research centers, and government bodies. The conference will give attendees the chan...
STRATEGI PENGEMBANGAN PRODUK
Buku Strategi Pengembangan Produk ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional. Sistematika penulisan buku ini diuraikan dalam tiga belas bab yang memuat tentang penelitian pasar yang mendalam, segmentasi pelanggan, analisis kebutuhan pasar, inovasi teknologi, perluasan produk, diversifikasi, rebranding, penyesuaian harga (price adjustment), penambahan layanan, optimasi kerja, kemitraan strategis, pembaruan perangkat lunak, dan kustomisasi.
Advances in Advertising Research X
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world. Contents Digital Communications and Multiple Touchpoints Creativity in Advertising Consumer Responses to Multiple Communications Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Enrique Bigne is Professor of Marketing at the University of Valencia, Spain. Sara Rosengren is Professor of Marketing and Retailing at the Stockholm School of Economics, Sweden.
Quality-of-Life Community Indicators for Parks, Recreation and Tourism Management
While community quality-of-life indicators are gaining much needed attention in both scholarly work and practice, their application in the areas of parks, recreation and tourism management are not as well known. The applicability of indicator systems for natural resource and natural resource area management within the parks and recreation arena is very high, including urban parks and recreation programs and their influence on quality of life. Tourism is also an area that needs much more work in terms of assessing impacts as well as developing indicators for gauging progress in the long term. All three areas are an integrated discipline and most programs throughout the developed world are housed co-jointly. There are several researchers across the globe who are conducting innovative work in these areas. The editors feel that a volume on the topic will spur additional interests as well as serve to lead the research efforts.
Dyes and Pigments
In this book the authors go back to basics to describe the structural differences between dyes and pigments, their mechanisms of action, properties and applications. They set the scene by explaining the reasons behind these differences and show how dyes are predominately organic compounds that dissolve or react with substrates, whereas pigments are (predominantly) finely ground inorganic substances that are insoluble and therefore have a different mode of coloring. They also describe the role of functional groups and their effect on dyeing ability, contrasting this with the way in which pigments cause surface reflection (or light absorption) depending on their chemical and crystalline struct...
Managing and Marketing Tourist Destinations
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
A Companion to Celebrity
Companion to Celebrity presents a multi-disciplinary collection of original essays that explore myriad issues relating to the origins, evolution, and current trends in the field of celebrity studies. Offers a detailed, systematic, and clear presentation of all aspects of celebrity studies, with a structure that carefully build its enquiry Draws on the latest scholarly developments in celebrity analyses Presents new and provocative ways of exploring celebrity’s meanings and textures Considers the revolutionary ways in which new social media have impacted on the production and consumption of celebrity
The Rural Enterprise Economy
Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs. With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics.
Entrepreneurial Marketing
One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring ...
