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The Principles of Islamic Marketing
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between intern...
The Principles of Islamic Marketing
The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not a religious book. It's a marketing book that represents the values behind a business model adopted by nearly one fifth of the world population; the Islamic Economic System. This second edition brings the book up to date and features a number of new case studies and two additional chapters.
Research on Islamic Business Concepts
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.
Branding the Middle East
This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the wider Islamicate world. Going beyond simply presenting logos and slogans, it critically analyses processes of strategic communication and image building under general conditions of globalisation, neoliberalisation, and postmodernisation and, in a regional perspective, of lasting authoritarian rule and increased endeavours for "worlding." In particular, it looks at the multiple actors involved in branding activities, their interests and motives, and investigates tools, channels, and forms of branding. A major interest exists in the entanglements of different spatial scales and in the (in)consistencies of communication measures. Attention is paid to reconfigurations of certain images over time and to the positioning of objects of branding in time and space. Historical case studies supplement the focus on contemporary branding efforts. While branding in the Western world and many emerging economies has been meticulously analysed, this edited volume fills an important gap in the research on MENA countries.
Artificial Intelligence for Sustainable Finance and Sustainable Technology
This book shows latest research on artificial intelligence for sustainable technology. ICGER 2021 was organized by the Accounting, Finance and Banking Department at Ahlia University, Bahrain, and was conducted on the 15th and 16th of September. The strategic partners included the University of Jordan, the Bahrain Economists Society, the Association of Chartered Certified Accountants: ACCA, Al-Barka Banking Group and the International Computer Auditing Education Association: ICAEA . The theme of the ICGER 2021 centered around artificial intelligence for sustainable finance and sustainable technology. Accordingly, the papers presented at the conference provided a holistic view of sustainable f...
Global Economic Revolutions
This book constitutes the revised and selected papers of the International Conference on Global Economic Revolutions (ICGER 2023) held in Sharjah City, United Arab Emirates, during February 27-28, 2023. The 18 papers included in this book were thoroughly reviewed and selected from the 105 submissions. The papers focus on topics related to data science and data centers, machine learning, sustainable technologies for a green economy, metaverse in the healthcare education, Predictive Model Analytics using Data mining and Machine learning, blockchain adoption and acceptance, Narrow Band Internet of Things, and enhanced Bubble Sorting Visualizer.
Super Da'wah
Why are some asatizah more popular than others?Isn’t da’wah all about sincerity and not fame?Someone else is already doing it. Why should I care?Marketing activist Nurhafihz Noor thinks you should care. In Super Da’wah: How to Invite Super Crowds to Your Super Message, the author argues why popularity is necessary for effective da’wah. He then shows us how to bridge the chasm between da’wah and the science of marketing in this new book.This is not a textbook. With real-life examples and easy-to-follow case studies, this fun yet insightful book gives a fresh perspective on effective da’wah through a marketing lens. It presents a practical guide of how asatizah or anyone who wishes to harness the power of large crowds to spread a meaningful message can utilize marketing to improve their da’wah and outreach.It’s time for da’wah to stop being mediocre and become super once again. This book shows you how.
Islamic Marketing
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.
Global Leaders in Islamic Finance
Interviews with the professionals driving the rapid global growth of Islamic finance Though the modern Islamic finance system has existed for more than forty years, its size and influence in the banking industry has expanded massively in just the last decade. This book looks at Islamic finance from the perspective of the experts shaping the industry, including some of the founders of the first Islamic banks—Haj Saeed Lootah, His Royal Highness Prince Mohamed Al Faisal Al Saud, and Sheikh Saleh Abdullah Kamel—as well as other professionals who have greatly influenced the industry. Editor Emmy Alim offers rare insight on Islamic finance with these insightful interviews focused on the development, rise, and future trajectory of Islamic finance. Features rare insider perspective on the rise of Islamic finance with interviews from the top names in the industry in Asia, the Middle East, Europe, and the United States An ideal resource for bankers and finance professionals working in traditional finance as well as Islamic finance Written by Emmy Alim, Editor for Thomson Reuters Islamic Finance Gateway, a multi-platform forum for experts and professionals in the Islamic finance industry
