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The Book, Financial Accounting Studies In Detail The Financial Accounting And Appraisal; It Caters To The Needs Of Students, Research Scholars, And University And College Teachers. It Is Written In Simple Language And Lucid Style, Capable Of Being Understood By The Beginners.The Book Illustrates The Developments In The Field Of Accounting In A Very Simple Style And Presents The Subject Matter Explicitly And Concisely. It Covers The Syllabus Of B.Com., B.B.A., M.Com., M.B.A., And Various Professional Examinations. The Book Also Includes Objective Type, Theoretical And Practical Questions To Meet The Needs Of The Students Of The Various Universities And Institutes. It Pays Equal Importance To Both Theory And Practice.The Book Comprises 16 Chapters, 7 Solved Universities Question Papers, 234 Illustrations, 257 Objective Type Questions, 206 Simple Problems, 350 Advanced Problems With Answers And Proper Hints.The Book Is Best Suited To The Students Of B.Com., B.B.A., M.B.A., M.Com., C.A., I.C.W.A., I.C.S.I., C.A.I.I.B. And Other Equivalent Courses. It Can Be A Desk Companion For The Executives In Accounts And Finance Department Of All Commercial Organisations.
The Present Book Is A Sincere Attempt To Present The Current Trends In Financial Analysis In Their Entirety. It Aims At Helping The Students And Researchers In Their Respective Academic Pursuits As Well As The Managers In Their Easy Grasping Of The Techniques Of Profitability Analysis That Are Indispensable For Decision-Making In Business Enterprises.The Book In Eight Chapters Highlights The Role Of Profitability In A Business Enterprise Operating In A Competitive Environment And Discusses The Various Techniques Of Profitability Analysis. It Explores The Factors Contributing To The Non-Utilization Of The Available Capacity And Assesses Its Direct Bearing On The Value-Added Generation And Ult...
In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Conce...
Primarily Written For The Students Of Commerce, The Present Book Is A Complete Study Of Tax Planning, Tax Procedures And Management, Wealth Tax, Value Added Tax And Service Tax. Upto The Fifth Edition The Book Was Entitled Direct Tax Planning And Management. Now It Is Entitled Corporate Tax Planning And Has 46 Chapters Divided Into Eleven Self-Contained Units Basics; Tax Planning Of Salary; Tax Holiday; Profits And Gains From Business Or Profession And Capital Gain; Corporate Tax In India; Financial Decisions; Setting Up Of New Business; Managerial Decisions; Tax Planning Others; Corporate Restructuring; And Non-Residents Taxation. The Book Comprehensively Covers The Latest Syllabus Prescribed By Most Of The Indian Universities. In Addition To The Detailed Explanation Of Each Of Its Topics, The Book Is Rich In Illustrations And Practice Exercises That Facilitate Easy Understanding And Quick Revision Of The Subject.The Book Will Undoubtedly Prove Useful To The Students Of B.Com., Cs (Final), Icwa (Final), M.Com., Mba, Mfc And Cfa. Besides Students, The General Readers Keen To Obtain Basic And In-Depth Knowledge Of Tax Planning Will Find This Book Highly Informative.
Sales Department Occupies A Strategically Most Important Position In The Present-Day Marketing Operations. The Increase In Quantum Of Business, Changing Demographics, Developed Information Technology And Awareness Of Rights And Privileges Of The Customers Have Prompted Growing Competition In Business. In The Changed Scenario, The Position Of Sales Manager Has Gained In Importance, Thereby Making The Study Of Sales Management In A Proper Perspective Indispensable For The Students Who Intend To Pursue A Managerial Career.The Present Book A Practical Approach To Sales Management Is A Complete Treatise On The Subject. Beginning With A Well-Researched Introduction To The Field, The Book Discusses...
Organisational Behaviour Is The Study Of Human Behaviour, Individual Differences, And Performances In Organisational Settings. The Field Of Organisational Behaviour Involves The Individual Behaviour And The Factors Which Affect Such Behaviour, Group Behaviour And Group Dynamics Relative To Individuals Within The Group And The Group Interface With The Organisation And The Structure Of Organisation Itself. Organisational Behaviour Prompted Us To Expand The Management Horizons And Approach The Subject From Various Angles And Various Viewpoints In Depth And In An Exhaustive Manner. The Book Introduces The Students To The Concepts Of Organisation, Organisational Behaviours And How The Managers Fi...
Organisational Behaviour Is The Study Of Human Behaviour, Individual Differences, And Performances In Organisational Settings. The Field Of Organisational Behaviour Involves The Individual Behaviour And The Factors Which Affect Such Behaviour, Group Behaviour And Group Dynamics Relative To Individuals Within The Group And The Group Interface With The Organisation And The Structure Of Organisation Itself. Organisational Behaviour Prompted Us To Expand The Management Horizons And Approach The Subject From Various Angles And Various Viewpoints In Depth And In An Exhaustive Manner. The Book Introduces The Students To The Concepts Of Organisation, Organisational Behaviours And How The Managers Fi...
The Present Book Is The Most Authentic Presentation Of Contemporary Concept, Tools And Application Of Human Resource Management. All The Latest Developments In The Arena Have Been Incorporated. It Remarkably Differs From The Books On The Subject Written In A Conventional Manner As It Does Not Attempt To Rediscover Personnel Management Under The Garb Of Human Resource Management. A Separate Chapter On Strategic Human Resource Management Is The Uniqueness Of This Book. Attempt Has Been Made To Provide For The Ambitious Students And The Inquisitive Scholars A Comfortable, Genuine And Firm Grasp Of Key Concepts For Practical Application Of Human Resource Management Techniques In Actual Business ...
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