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Bank Marketing
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Marketing Financial Services
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
Bank Marketing for the 90's
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
Cases in Marketing Financial Services
Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
Bank Marketing
Channeling the scattered savings to productive uses and providing mobility to more than eighty percent of funds flowing through the financial sector, the banking industry assumes a place of prime importance in it. Further, there is a causal link between access to bank credit and growth. So, banks play an important role in the economic development of the country.
The Changing Face of European Banks and Securities Market
Many of the problems that have been brewing in the West European banking industry have come to the boil in the years since 1990. The essays collected in this volume focus in particular on competition, organisation and strategy, regulation and crises, and securities markets and financial centres.
Bank Strategic Management and Marketing
Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...
