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Thriving in a New World Economy
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy ...
Go-to-Market Strategies for Women Entrepreneurs
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Effective Strategy Implementation
the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance.
Pricing Strategies
"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher.
Revolution in Marketing: Market Driving Changes
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.
Australia and Latin America
This is a good time to reflect on opportunities and challenges for Australia in Latin America. Impressive economic growth and opportunities for trade and investment have made Latin America a dynamic area for Australia and the Asia Pacific region. A growing Latin American population, Australia’s attractiveness to Latin American students, a fascination with the cultural vibrancy of the Americas and an awareness of Latin America’s increasingly independent stance in politics and economic diplomacy, have all contributed to raising the region’s profile. This collection of essays provides the first substantial introduction to Australia’s evolving engagement with Latin America, identifying current trends and opportunities, and making suggestions about how relationships in trade, investment, foreign aid, education, culture and the media could be strengthened.
Insight Turkey 2016 -Summer 2016 (Vol. 18, No.3)
The date of July 15, 2016 is a watershed in the history of democracy as well as in the history of Turkey. On the night of July 15, the world witnessed an exceptional and historic event. The Turkish people heroically stood up against the brutal coup plotters; they became an example for other peoples on how to defend your nation and on what is the real meaning of national self-determination. At the same time, they gave a valuable lesson to the Western governments on how to support a democratically elected government. But more than anything, Turkish people proved to themselves that it is they who decide for themselves, for their future. After all, isn’t that what democracy is all about? The memory of what happened on July 15 will never be erased from the minds and hearts of the people who were in Turkey that night. We all lost someone on the night of July 15 –a mother, a father, a child, a friend or someone that we did not even know but we broke into tears when we saw them giving their life for this country.
Augmented Communication
This book explores the ways in which handheld networked devices can be used to enhance and augment interpersonal communication. The author examines in depth how the addition of visual and multimodal input, access to online search engines and the inclusion of participants from distant geographical locations (either synchronously or asynchronously) affects our face to face interactions. Presenting research data from several years of autoethnographic observation, this balanced work reveals the consequences, both positive and negative, of technology-dependent forms of discourse. In doing so, this sociolinguistic perspective fills a gap in the current literature and indicates possible future directions for the study of augmented communication. It will appeal in particular to students and scholars of sociolinguistics, applied linguistics and digital humanities.
Ideas in Marketing: Finding the New and Polishing the Old
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
Effectiveness of Social Media Communication
Despite the fact that most companies have embraced social media as part of the marketing mix, there still remains a significant lack of knowledge as to what drives communication effectiveness in this new kind of peer-to-peer environment where traditional, well-settled marketing communication paradigms like domination and control do show their limits. Accordingly, corporate attempts to leverage marketing opportunities in the social media ecosystem often prove to be a highly experimental trial-and-error process with uncertain outcomes. Therefore, this book sets out to expand companies’ understanding of how to successfully manage corporate social media sites by providing a set of key drivers,...
