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“The” Academy
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Wine Positioning
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation...
Academy; a Weekly Review of Literature, Learning, Science and Art
The Poetical gazette; the official organ of the Poetry society and a review of poetical affairs, nos. 4-7 issued as supplements to the Academy, v. 79, Oct. 15, Nov. 5, Dec. 3 and 31, 1910
Royal Genealogies
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Why Girls Fight
In low-income U.S. cities, street fights between teenage girls are common. These fights take place at school, on street corners, or in parks, when one girl provokes another to the point that she must either “step up” or be labeled a “punk.” Typically, when girls engage in violence that is not strictly self-defense, they are labeled “delinquent,” their actions taken as a sign of emotional pathology. However, in Why Girls Fight, Cindy D. Ness demonstrates that in poor urban areas this kind of street fighting is seen as a normal part of girlhood and a necessary way to earn respect among peers, as well as a way for girls to attain a sense of mastery and self-esteem in a social settin...
