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Representing Consumers
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
Integrated Communication
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
A Hertfordshire Demesne of Westminster Abbey
This pioneering contribution to the economic history of medieval England focuses on the Hertfordshire demesne farm of Kinsbourne (later Herpendenbury) and questions whether the farm's periods of economic success and failure were due to human factors or to the forces of nature. Originally written as a doctoral thesis in 1978, the history has now been edited and published as a memorial to its author who died in 1993. The detailed study is based on the meticulous analysis of numerous primary sources which, the author concludes, suggest that the weather had little impact on the efficiency, or otherwise, of the manor's management, accountancy or exploitation of the market. A lengthy introduction places the work within the context of meteorological debate and regional history.
The why of Consumption
In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.
New Directions in Art, Fashion, and Wine
In this book, the contributors argue that deep-seated business practices in the worlds of art, fashion, and wine must be overturned to move towards environmental and social sustainability.
Embracing the East
As exemplified by Madame Butterfly, East-West relations have often been expressed as the relations between the masculine, dominant West and the feminine, submissive East. Yet, this binary model does not account for the important role of white women in the construction of Orientalism. Mari Yoshihara's study examines a wide range of white women who were attracted to Japan and China in the late nineteenth and early twentieth century and shows how, through their engagement with Asia, these women found new forms of expression, power, and freedom that were often denied to them in other realms of their lives in America. She demonstrates how white women's attraction to Asia shaped and was shaped by ...
The Exile Mission
Considering the two distinct Polish immigrant groups after World War II - the Polish-American descendants of pre-war ecomomic migrants and polish refugees fleeing communism - this study explores the uneasy challenge to reconcile concepts of responsibility toward their homeland.
Rethinking Advertising as Paratextual Communication
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.
Cataloging and Classification Standards and Rules
This is the first book to examine standards specifically as they apply to cataloging and classification, while at the same time considering the field of library science as a whole. The developments in standards detailed in Cataloging and Classification Standards and Rules portend great time savings in the cataloging process for those catalogers willing to advocate the necessary programming to their systems officer or bibliographic utility. Standards in the library and information science community underlie and impact the work of librarians and information specialists on a daily basis, yet, remain inconspicuous to even the most knowledgeable in the field. Cataloging and Classification Standar...
Kellogg on Marketing
Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morr...
