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Integrated Communication
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
From Paris to Provincetown
"Published to accompany an exhibition at the Museum of Fine Arts, Boston, From Paris to Provincetown tells the story of both Lazzell and the remarkably innovative circle of which she was a part."--BOOK JACKET.
Rethinking Advertising as Paratextual Communication
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.
Representing Consumers
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
New Directions in Art, Fashion, and Wine
In this book, the contributors argue that deep-seated business practices in the worlds of art, fashion, and wine must be overturned to move towards environmental and social sustainability.
Kellogg on Marketing
Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morr...
After the Holocaust
Based on interviews with survivors and records of organizations which assisted in the resettlement of displaced persons, compares the experiences of 60 Polish Christians and 60 Polish Jews now living in Pittsburgh. Discusses prewar Poland, the Nazi occupation, and emigration to the USA. Ch. 2 (pp. 9-41), "Between Swastika and Sickle, " describes wartime experiences, mentioning life in the ghettos, the deportations, and the concentration camps. Notes that fear of antisemitism was a primary reason for leaving Poland after the war. Many of the Jewish survivors emphasized that the climate of hate was a continuation of their experiences with Polish antisemitism prior to and during the war. Ch. 4 also discusses the Displaced Persons Act which was considered to be discriminatory against Jews.
David Hockney
David Hockney (b. 1937) is one of the most significant artists exploring and pushing the boundaries of figurative art today. Hockney has been engaged with portraiture since his teenage years, when he painted Portrait of My Father (1955), and his self-portraits and depictions of family, lovers, and friends represent an intimate visual diary of the artist’s life. This beautifully illustrated book examines Hockney’s portraits in all media—painting, drawing, photography, and prints—and has been produced in close collaboration with the artist. Featured subjects include members of Hockney’s family and private circle, as well as portraits of such artists and cultural figures as Lucian Fre...
A Hertfordshire Demesne of Westminster Abbey
This pioneering contribution to the economic history of medieval England focuses on the Hertfordshire demesne farm of Kinsbourne (later Herpendenbury) and questions whether the farm's periods of economic success and failure were due to human factors or to the forces of nature. Originally written as a doctoral thesis in 1978, the history has now been edited and published as a memorial to its author who died in 1993. The detailed study is based on the meticulous analysis of numerous primary sources which, the author concludes, suggest that the weather had little impact on the efficiency, or otherwise, of the manor's management, accountancy or exploitation of the market. A lengthy introduction places the work within the context of meteorological debate and regional history.
Cataloging and Classification Standards and Rules
This is the first book to examine standards specifically as they apply to cataloging and classification, while at the same time considering the field of library science as a whole. The developments in standards detailed in Cataloging and Classification Standards and Rules portend great time savings in the cataloging process for those catalogers willing to advocate the necessary programming to their systems officer or bibliographic utility. Standards in the library and information science community underlie and impact the work of librarians and information specialists on a daily basis, yet, remain inconspicuous to even the most knowledgeable in the field. Cataloging and Classification Standar...
