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Integrated Communication
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Representing Consumers
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
A Hertfordshire Demesne of Westminster Abbey
This pioneering contribution to the economic history of medieval England focuses on the Hertfordshire demesne farm of Kinsbourne (later Herpendenbury) and questions whether the farm's periods of economic success and failure were due to human factors or to the forces of nature. Originally written as a doctoral thesis in 1978, the history has now been edited and published as a memorial to its author who died in 1993. The detailed study is based on the meticulous analysis of numerous primary sources which, the author concludes, suggest that the weather had little impact on the efficiency, or otherwise, of the manor's management, accountancy or exploitation of the market. A lengthy introduction places the work within the context of meteorological debate and regional history.
The why of Consumption
In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.
The Exile Mission
Considering the two distinct Polish immigrant groups after World War II - the Polish-American descendants of pre-war ecomomic migrants and polish refugees fleeing communism - this study explores the uneasy challenge to reconcile concepts of responsibility toward their homeland.
The Painterly Print
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A New Race
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Life
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Embracing the East
As exemplified by Madame Butterfly, East-West relations have often been expressed as the relations between the masculine, dominant West and the feminine, submissive East. Yet, this binary model does not account for the important role of white women in the construction of Orientalism. Mari Yoshihara's study examines a wide range of white women who were attracted to Japan and China in the late nineteenth and early twentieth century and shows how, through their engagement with Asia, these women found new forms of expression, power, and freedom that were often denied to them in other realms of their lives in America. She demonstrates how white women's attraction to Asia shaped and was shaped by ...
New Directions in Art, Fashion, and Wine
Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards social and environmental sustainability from both a production and consumption perspective. Digitalization provides a viable alternative to brick and mortar and helps create a hybrid presence for brands in both real and virtual worlds. Artification is the process of elevating an object into a work o...
