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Marketing
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Retail Management
Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
Marketing Channels
This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.
SEC Docket
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Be a Millionaire Shopkeeper
Whether you are thinking about becoming an independent retailer or are already running your own business, there are some tricks you need to know. Big retailers like Macy’s and Bloomingdale’s use tricks of the trade to boost productivity, sales, and profits. You can learn and use these techniques to compete with them and to maximize your store’s sales and profits. Joanna Bradshaw, who has served at the highest executive levels with several of America’s best known and most successful retailers, and has also enjoyed a career as an independent retailing entrepreneur, explains the challenges you will face as a shopkeeper today. She walks you through the process of creating the proper foun...
Bad Jews and Other Stories
Bad Jews and Other Stories is a nuanced and comic vision of life, love, and spiritual adventurism among the determinedly secular class of contemporary American Jews. Separated from the character-building hardships endured by their parents and grandparents, unable to find a faith of their own or for that matter to believe in much of anything at all, the characters of Bad Jews and Other Stories wander through the moral landscape of their lives in a loopy version of the Children of Israel?s meandering way home. Along the way they suffer a range of antic, often absurd misadventures. And as often as not they find redemption as well as disaster.
Retail Management
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The text that helps readers thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
Depp
Christopher Heard, host of TV's 'Reel to Real', takes us on a turbulent ride through Johnny Depp's leap to stardom, exploring each of his film roles in detail, and placing them in the context of his controversial relationships with stars such as Winona Ryder and Kate Moss. Scrutinising Johnny's shifts as media darling and tabloid target and sifting the truth from the trash, 'Depp' is the definitive biography of one of this generation's most important, most impassioned, and most independent stars. Illustrated with 15 b/w photos and 16-page full-colour section.
Retail Management: International Edition
For undergraduate and graduate retail management courses The text that helps students thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
Marketing
With the 12th edition, Joel Evans and Barry Berman continue to deliver a comprehensive, yet reader-friendly, look at the field of marketing. Known for providing current, real-world examples and cases, the authors also take advantage of our online publishing model and provide carefully selected links to videos, web-sites and articles that provide students with real-time lessons in marketing. Supported by a complete list of instructor ancillaries as well as student supplements including a unique Student Portfolio for Marketing Planning.
