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Retail Management
Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
Marketing
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Retail Management: International Edition
For undergraduate and graduate retail management courses The text that helps students thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
Marketing
With the 12th edition, Joel Evans and Barry Berman continue to deliver a comprehensive, yet reader-friendly, look at the field of marketing. Known for providing current, real-world examples and cases, the authors also take advantage of our online publishing model and provide carefully selected links to videos, web-sites and articles that provide students with real-time lessons in marketing. Supported by a complete list of instructor ancillaries as well as student supplements including a unique Student Portfolio for Marketing Planning.
SEC Docket
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Retail Management
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The text that helps readers thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
Bad Jews and Other Stories
Bad Jews and Other Stories is a nuanced and comic vision of life, love, and spiritual adventurism among the determinedly secular class of contemporary American Jews. Separated from the character-building hardships endured by their parents and grandparents, unable to find a faith of their own or for that matter to believe in much of anything at all, the characters of Bad Jews and Other Stories wander through the moral landscape of their lives in a loopy version of the Children of Israel?s meandering way home. Along the way they suffer a range of antic, often absurd misadventures. And as often as not they find redemption as well as disaster.
Be a Millionaire Shopkeeper
Whether you are thinking about becoming an independent retailer or are already running your own business, there are some tricks you need to know. Big retailers like Macys and Bloomingdales use tricks of the trade to boost productivity, sales, and profits. You can learn and use these techniques to compete with them and to maximize your stores sales and profits. Joanna Bradshaw, who has served at the highest executive levels with several of Americas best known and most successful retailers, and has also enjoyed a career as an independent retailing entrepreneur, explains the challenges you will face as a shopkeeper today. She walks you through the process of creating the proper foundation for y...
Murderer of the Year
In "Murderer of the Year," journalist Bill Bowman brings you behind the scenes of an investigation and trial that rocked an upscale New Jersey borough. Friends are shocked when Gene Berta, a married man with children, captain of the local rescue squad, a man named "Man of the Year" for his life-saving work, is accused of murdering Catherine Neal Warner, a pretty, petite 29-year-old nurse with whom he'd been having an affair for a decade. Immediately after Warner's body is found, detectives from the Middlesex County Prosecutor's Office began to piece together the puzzle that would lead them to Berta: items such as a daily calendar and Warner's wrist watch. "Murderer of the Year" takes you into Warner's home when detectives make the surprising discovery that leads to Berta's arrest, and into the courtroom for the bombshell revelation that seals his fate.
Lessons for Competing in the Tough World of Retail
This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe’s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats. How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won’t get any easier. According to Porter, the least-defensible competitive strategy is being “stuck in the middle.” These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true--not ideal--marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable....
