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The Visioneers
The story of the visionary scientists who invented the future In 1969, Princeton physicist Gerard O'Neill began looking outward to space colonies as the new frontier for humanity's expansion. A decade later, Eric Drexler, an MIT-trained engineer, turned his attention to the molecular world as the place where society's future needs could be met using self-replicating nanoscale machines. These modern utopians predicted that their technologies could transform society as humans mastered the ability to create new worlds, undertook atomic-scale engineering, and, if truly successful, overcame their own biological limits. The Visioneers tells the story of how these scientists and the communities the...
Marketing with E-mail
This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions.
World War Brands: World War II and the Rise of the Modern American Brand
How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level. Brand marketing exper...
Beneath the Mask
Beneath the Mask presents classic theories of human nature, much as each theorist might if the theorist were to teach his or her ideas to people encountering them for the first time. Through a theorist-by-theorist approach, this Eighth Edition continues to explore the ideas of personality theorists developmentally, incorporating the personal origins of ideas to illuminate links between the psychology of each theorist and that theorist's own psychology of persons. Beneath the Mask presents the "sequence of thinking" for more than 20 theorists and demonstrates how the thinking that led to major theories is nested in the life experience of the theorists within the context of the surrounding culture. The authors emphasize each theorist's life history as the basis for the ideas that constitute his or her theories, making them easier to understand as "pictures of human nature." John P. Wilson has revised the text in a manner that preserves and improves upon the best features of the late Robert N. Sollod and Christopher Monte's work.
Your Virtual Success
The more virtual your business, the more flexible the hours, the lower the overhead, and the greater the profit potential. Your Virtual Success will help a cash-poor entrepreneur, a small business scrambling for expansion capital, an existing business seeking to improve profits, or an independent professional in any service business. Alan Blume's virtual model has resulted in large six-figure deals with people he's never met face to face--and never will-- and small sales that would never be profitable in a traditional business environment. In Your Virtual Success, he demystifies the cost-effective, leading-edge, Internet-based tools that are available to almost everyone, as long as you know what questions to ask and where to look. Your Virtual Success shows any entrepreneur, sole proprietor, partnership, or existing business how to: Leverage new Internet tools to grow your business faster and more profitably. Utilize free or low-cost online resources to hire, manage and expand your business. Rapidly create a new, work-from-home virtual business while minimizing the risks of a traditional startup.
Freud, V.1
A response to the veritable renaissance in Freud studies, Freud: Appraisals and Reappraisals presents the readers with the fruits of recent scholarship on Freud, the man and scientist, and the origins and development of the psychoanalytic movement spawned by his work. The premier volume of this series offers three major essays embodying different tributaries of contemporary Freud research. Peter Swales, drawing on extensive archival research, reveals the identity and explores the life and times of the woman Freud terms his first "teacher," but presented to his readers only as the "Frau Caecilie M" of the Studies on Hysteria. Barry Silverstein brings together complementary strands of textual ...
Jazz Sells: Music, Marketing, and Meaning
Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.
Exploring IBM EServer XSeries
Annotation Introducing the brands of Intel-based IBM computers, this guide shows how to integrate these systems into business for greater efficiency, productivity, and overall business management. Written for nontechnical users, the most current xSeries information is included. Differences and uses for the assorted computers are detailed, as are the latest peripherals, software options, and networking issues. Guidelines for choosing operating systems to fit business needs are also discussed.
