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The Advertising Concept Book
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Dare
DO NOT READ THIS BOOK IF YOU WANT TO JUST "MANAGE" YOUR ANXIETY There's a new and faster way for anxiety relief, but few have ever heard it. Most people are advised to either just "manage" their anxiety or medicate it away. If you're tired of just managing your anxiety and want a powerful natural solution, then apply the 'Dare' technique as explained in Barry McDonagh's latest book. Based on hard science and over 10 years helping people who suffer from anxiety, Barry McDonagh shares his most effective technique in this new book. The DARE technique can be used by everyone, regardless of age or background, to live a life free from anxiety or panic attacks. In this step-by-step guide you will d...
Perspectivas de la economía mundial, abril de 2014
Prosigue la lenta recuperación de la economía mundial tras la crisis financiera mundial, aunque ahora el ímpetu de crecimiento gira en torno a las economías avanzadas. En la edición de abril de 2014 del informe WEO se examinan las causas e implicaciones de tendencias recientes, como la mayor volatilidad financiera en las economías de mercados emergentes, una inflación inferior a lo previsto en las economías avanzadas y el repliegue de las políticas monetarias acomodaticias. Se analizan las prioridades de política para las economías avanzadas y las economías de mercados emergentes. El informe incluye un capítulo en el que se estudian las causas del descenso mundial de las tasas de interés desde los años ochenta y otro en el que se examinan los factores detrás de las fluctuaciones del crecimiento en las economías de mercados emergentes, incluido el papel desempeñado por China.
Wireless Networks Information Processing and Systems
The international multi-topic conference IMTIC 2008 was held in Pakistan during April 11–12, 2008. It was a joint venture between Mehran University, Jamshoro, Sindh and Aalborg University, Esbjerg, Denmark. Apart from the two-day main event, two workshops were also held: the Workshop on Creating Social Semantic Web 2.0 Information Spaces and the Workshop on Wireless Sensor Networks. Two hundred participants registered for the main conference from 24 countries and 43 papers were presented; the two workshops had overwhelming support and over 400 delegates registered. IMTIC 2008 served as a platform for international scientists and the engineering community in general, and in particular for l...
Research Handbook on International Financial Crime
A significant proportion of serious crime is economically motivated. Almost all financial crimes will be either motivated by greed, or the desire to cover up misconduct. This Handbook addresses financial crimes such as fraud, corruption and money laundering, and highlights both the risks presented by these crimes, as well as their impact on the economy. The contributors cover the practical issues on the topic on a transnational level, both in terms of the crimes and the steps taken to control them. They place an emphasis on the prevention, disruption and control of financial crime. They discuss, in eight parts, the nature and characteristics of economic and financial crime, The enterprise of crime, business crime, the financial sector at risk, fraud, corruption, The proceeds of financial and economic crime, and enforcement and control. Academics interested in criminology, law, as well as business and legal studies students will find this book to be an invaluable resource. Practitioners, including lawyers, compliance and risk managements, law enforcement officers, and policy makers will also find the points raised to be of use.
Green Adsorbents for Pollutant Removal
This is the first volume on adsorption using green adsorbents and is written by international contributors who are the leading experts in the adsorption field. The first volume provides an overview of fundamentals and design of adsorption processes. For people who are new to the field, the book starts by two overview chapters presenting the principles and properties of wastewater treatment and adsorption processes. The book also provides a comprehensive source of knowledge on acid-base properties of biosorbents. It discusses fractal-like kinetic models for fluid-solid adsorption, reports on the chemical characterization of oxidized activated carbons for metal removal, and the use of magnetic...
Major Companies of the Arab World 1993/94
This book represents the seventeenth edition of the leading IMPORTANT reference work MAJOR COMPANIES OF THE ARAB WORLD. All company entries have been entered in MAJOR COMPANIES OF THE ARAB WORLD absolutely free of ThiS volume has been completely updated compared to last charge, thus ensuring a totally objective approach to the year's edition. Many new companies have also been included information given. this year. Whilst the publishers have made every effort to ensure that the information in this book was correct at the time of press, no The publishers remain confident that MAJOR COMPANIES responsibility or liability can be accepted for any errors or OF THE ARAB WORLD contains more informati...
