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The Advertising Concept Book
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Beginning Theory
In this second edition of Beginning Theory, the variety of approaches, theorists, and technical language is lucidly and expertly unraveled and explained, and allows readers to develop their own ideas once first principles have been grasped. Expanded and updated from the original edition first published in 1995, Peter Barry has incorporated all of the recent developments in literary theory, adding two new chapters covering the emergent Eco-criticism and the re-emerging Narratology.
Hops and Glory
The original India Pale Ale was pure gold in a glass; a semi-mythical beer specially invented, in the 19th century, to travel halfway around the world, through storms and tropical sunshine, and arrive in perfect condition for a long, cold drink on an Indian verandah. But although you can still buy beers with ‘IPA’ on the label they are, to be frank, a pale imitation of the original. For the first time in 140 years, a keg of Burton IPA has been brewed with the original recipe for a voyage to India by canal and tall ship, around the Cape of Good Hope; and the man carrying it is the award-winning Pete Brown, Britain’s best beer write. Brazilian pirates and Iranian customs officials lie ahead, but will he even make it that far, have fallen in the canal just a few miles out of Burton? And if Pete does make it to the other side of the world with ‘Barry’ the barrel, one question remains: what will the real IPA taste like? Weaving first-class travel writing with assured comedy, Hops and Glory is both a rollicking, raucous history of the Raj and a wonderfully entertaining, groundbreaking experiment to recreate the finest beer ever produced.
City of Bohane
**Winner of the International IMPAC Dublin Literary Award** ‘A electrifying masterpiece’ Joseph O’Connor The once-great city of Bohane on the west coast of Ireland is on its knees, infested by vice and split along tribal lines. There are still some posh parts of town, but it is in the slums and backstreets of Smoketown, the tower blocks of the Northside Rises and the eerie bogs of Big Nothin' that the city really lives. For years, Bohane has been in the cool grip of Logan Hartnett, the dapper godfather of the Hartnett Fancy gang. But there's trouble in the air. But now they say his old nemesis is back in town; his trusted henchmen are getting ambitious; and there's trouble in the air... **One of the BBC’s 100 Novels That Shaped Our World** Shortlisted for the Costa First Novel Award Winner of the Authors' Club Best First Novel Award
Learning Teaching
This essential and aspirational text is aimed at all beginning teachers whatever your training route, age phase and setting. It explicitly adopts and builds on a new metaphor for teachers' professional learning as interplay between the body of public knowledge and the practical wisdom of teachers within a particular school setting. It also accepts that 'telling' you how to teach is ineffective; you need to 'become a teacher' because it involves identity and practice. Inquiry-based critically reflective learning with a clear focus on the learning of pupils is proposed as the core strategy by which you can build your knowledge and skills to become an outstanding teacher. Core topics, including...
John Barry
In this text, this astonishing 50-year career is at last celebrated in all its musical facets. The authors draw on their own experience and on conversations with those who've known John Barry since his formative years.
Syrup
Now a major motion picture starring Amber Heard, Shiloh Fernandez, Kellan Lutz, and Brittany Snow Scat (formerly known as Michael Holloway) is young, underemployed, and trying to make it in Los Angeles. When he comes up with the idea for the hottest new soda ever, he’s sure he’ll become the next overnight sensation, maybe even retire early. But in the treacherous waters of corporate America there are no sure things and Scat finds that he has to fight to save his idea if his yet-to-be-realized career will ever get off the ground. With the help of a scarily gorgeous and brilliant marketing director named 6, he sets out on a mission to grab hold the fame and fortune that, time and again, elude him. This sharp-witted novel is a scathingly funny satire of celebrity, the pop culture machine, and the length to which a guy will go to get ahead—and get a date while doing it.
Accidents Happen
Collection of short plays Comedy Winner! 2009 NJACT Perry Award for Outstanding Production of an Original Play Seven of The Porch Room's best short plays collected together into an evening of comedy that proves that no matter what you plan for - accidents happen. Shorts include: Accidents Happen - Please beware of all safety procedures and take note of the emergency exits. Nine Point Eight Meters Per Second Per Second - B
Barry Loser and the Trouble with Pets
The eleventh book in this Roald Dahl Funny Prize-winning series. Perfect for fans of Diary of a Wimpy Kid, Dog Man, Tom Gates and Pamela Butchart. As far back as Barry can remember, he's always wanted a sausage dog. They're like two of his favourite things (sausages and dogs) squidged together! Who cares if they bark the whole time, do poos everywhere, need three walks every day and stop you going to the cinema with your friends? Not Barry. Until he actukeely gets a real-life sausage dog, that is . . Join everyone's favourite Loser on his eleventh hilarious adventure. Don't miss all the other brilliant books by Jim smith! Barry Loser: I am not a loser Barry Loser: I am still not a loser Barr...
A Long Long Way
OLD GOD'S TIME (MARCH 2023), SEBASTIAN BARRY'S STUNNING NEW NOVEL, AVAILABLE TO PRE-ORDER NOW One of the most vivid and realised characters of recent fiction, Willie Dunne is the innocent hero of Sebastian Barry's highly acclaimed novel. Leaving Dublin to fight for the Allied cause as a member of the Royal Dublin Fusiliers, he finds himself caught between the war playing out on foreign fields and that festering at home, waiting to erupt with the Easter Rising. Profoundly moving, intimate and epic, A Long Long Way charts and evokes a terrible coming of age, one too often written out of history.
