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The Advertising Concept Book
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
The Advertising Concept Book
"Why not be the mastermind behind the next memorable ad? The Advertising Concept Book is your guide to great thinking."--Dynamic Graphics + Create
The Advertising Concept Book
Now thoroughly revised and updated, this systematically presented course book tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, The Advertising Concept Book can help anyone produce better advertising.
Beginning Theory
In this second edition of Beginning Theory, the variety of approaches, theorists, and technical language is lucidly and expertly unraveled and explained, and allows readers to develop their own ideas once first principles have been grasped. Expanded and updated from the original edition first published in 1995, Peter Barry has incorporated all of the recent developments in literary theory, adding two new chapters covering the emergent Eco-criticism and the re-emerging Narratology.
Hops and Glory
In the 18th century India Pale Ale was specially brewed to mature on the long voyage from England to India. Seeking to rediscover the original 'king of beers', Pete Brown took a cask of original recipe IPA and recreated the 18,000-mile journey for the first time in 150 years. This book documents this voyage.
John Barry
In this text, this astonishing 50-year career is at last celebrated in all its musical facets. The authors draw on their own experience and on conversations with those who've known John Barry since his formative years.
Barry the Fish with Fingers
Have you EVER seen a fish with fingers? No? Well, neither had the fish at the bottom of the ocean . . . until they caught sight of Barry! From the masterminds that brought you Supertato, Norman and No-Bot! Fish come from all over the ocean to see Puffy the Puffer Fish's amazing bubbles. Big bubbles, small bubbles, square bubbles . . . they've never seen anything quite so amazing! That is until Barry arrives on the scene. Barry is a fish with fingers and he's going to put them to good use. The fish are amazed. Life under the sea will never be the same again . . . This crazy deep-sea caper is sure to be a hit with all the kids! Look out for more hilarious stories from picture book superstars S...
Syrup
Now a major motion picture starring Amber Heard, Shiloh Fernandez, Kellan Lutz, and Brittany Snow Scat (formerly known as Michael Holloway) is young, underemployed, and trying to make it in Los Angeles. When he comes up with the idea for the hottest new soda ever, he’s sure he’ll become the next overnight sensation, maybe even retire early. But in the treacherous waters of corporate America there are no sure things and Scat finds that he has to fight to save his idea if his yet-to-be-realized career will ever get off the ground. With the help of a scarily gorgeous and brilliant marketing director named 6, he sets out on a mission to grab hold the fame and fortune that, time and again, elude him. This sharp-witted novel is a scathingly funny satire of celebrity, the pop culture machine, and the length to which a guy will go to get ahead—and get a date while doing it.
Learning Teaching
This essential and aspirational text is aimed at all beginning teachers whatever your training route, age phase and setting. It explicitly adopts and builds on a new metaphor for teachers' professional learning as interplay between the body of public knowledge and the practical wisdom of teachers within a particular school setting. It also accepts that 'telling' you how to teach is ineffective; you need to 'become a teacher' because it involves identity and practice. Inquiry-based critically reflective learning with a clear focus on the learning of pupils is proposed as the core strategy by which you can build your knowledge and skills to become an outstanding teacher. Core topics, including...
Accidents Happen
Collection of short plays Comedy Winner! 2009 NJACT Perry Award for Outstanding Production of an Original Play Seven of The Porch Room's best short plays collected together into an evening of comedy that proves that no matter what you plan for - accidents happen. Shorts include: Accidents Happen - Please beware of all safety procedures and take note of the emergency exits. Nine Point Eight Meters Per Second Per Second - B
