Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Corporate Social Responsibility
This book is a comprehensive guide to the fundamentals of corporate social responsibility and sustainability management in organizations. It describes the concepts and the process for developing a CSR strategy and its subsequent communication. The book develops the most relevant international initiatives and the theories that support strategic CSR decisions.
Publicidad emocional
None
Textile Industry and the SDGs
This book offers an exploration of the textile industry and their relationship to the Sustainable Development Goals (SDGs), catering specifically to academic researchers and providing a roadmap for aligning aligning textile research with the SDGs. It covers a wide range of topics, starting with an overview of the SDGs and their relevance to the textile industry. It examines the environmental footprint of textiles, including issues related to raw material sourcing, manufacturing processes, and waste management. Additionally, it explores the social and economic aspects of textiles, such as labor conditions, fair trade, and responsible consumption. One of the main focuses of this book is the ro...
Handbook of Research on Economic Growth and Technological Change in Latin America
Investment in Latin America is continuously developing in complex patterns due to the regions increasing role in the global economy. The Handbook of Research on Economic Growth and Technological Change in Latin America helps readers to better understand the importance of Latin America in todays global economy. The book discusses the developments of investments involving Latin American Multinational Corporations (Multilatinas) within the region. This investment is having profound influences on the state of business, government, and technological development in Latin America, which are all explored in this reference publication for use by researchers, scholar-practitioners, business executives, students, and academicians.
Referring to discourse participants in Ibero-Romance languages
This volume brings together contributions by researchers focusing on personal pronouns in Ibero-Romance languages, going beyond the well-established variable of expressed vs. non-expressed subjects. While factors such as agreement morphology, topic shift and contrast or emphasis have been argued to account for variable subject expression, several corpus studies on Ibero-Romance languages have shown that the expression of subject pronouns goes beyond these traditionally established factors and is also subject to considerable dialectal variation. One of the factors affecting choice and expression of personal pronouns or other referential devices is whether the construction is used personally o...
Estrategias de marketing para grupos sociales
La fragmentación de los mercados en grupos de individuos que tienen características similares, es una característica que cada vez está más presente en las decisiones de marketing, y que las organizaciones deben conocer y saber gestionar. Sin embargo, si hay algo que ha quedado patente en los últimos años, es que esta estructura no es estática, y los grupos de individuos aparecen, desaparecen o simplemente se transforman. Este libro recoge de forma comprensible, la estructura actual de los grupos sociales y las estrategias de marketing asociadas a ellos. Esta aproximación al marketing centrado en las características que mejor definen las diferencias entre los individuos, explica los...
Planificación estratégica y gestión de la publicidad : conectando con el consumidor
El presente manual hace un recorrido completo desde el origen de la estrategia, su planificación y ejecución, hasta llegar al pensamiento estratégico y al diseño de estrategias. Una vez en este punto, se detalla cómo se construye un modelo general para el desarrollo del trabajo del director de estrategia, a la vez que se establece una planificación estratégica en medios convencionales y digitales.
Las claves de la publicidad
Ofreciendo las directrices básicas del autoaprendizaje necesario en entornos dinámicos, las “Claves de la Publicidad” proporciona las pautas para conseguir el éxito en el envolvente y apasionante mundo de la publicidad. Todo ello divulgando, con rigor metodológico, información práctica dirigida tanto al profesional de la comunicación publicitaria como a cualquier estudioso de la materia; desde alumnos del grado de Publicidad y Relaciones Públicas o de grados afines, hasta los de masteres y postgrados específicos o relacionados. Su objetivo final es proporcionar al lector las habilidades necesarias para la toma de decisiones estratégicas en comunicación comercial, específicame...
