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Olympic Marketing
The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has driven the promotion, financial security and stability of the Olympic movement. This book explains how the principles of Olympic marketing can be applied in other areas of sports marketing and management.
Internationalism in the Olympic Movement
Papers presented at a conference held at Universit'at Mainz on May 22, 2009.
Social Network Analysis in Sport Research
Social network analysis is a methodological tool used to investigate social networks, or collections of individuals, groups, or organizations and their shared relationships. Sport researchers increasingly have applied social network analysis to a variety of sport contexts, from team interactions among players and coaches to tailgating among fans to mega sporting events and their organizers and other stakeholders. An opportunity now exists to expand this research and generate new insights regarding myriad sport contexts and applications. This book provides an overview of the growing body of social network analysis research in sport. Additionally, it offers practical guidance for applying social network analysis within different sport settings and for using this methodology with new research applications.
Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2007 Academy of Marketing Science (AMS) Annual Conference held in Coral Cables, Florida.
Sports Marketing
This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the latest sports
The Olympic Winter Games at 100
2024 marks the 100-year anniversary of the winter sports week festival celebrated in Chamonix in 1924, which is now recognized as the first Olympic Winter Games. As a globally watched quadrennial mega-event, the Winter Olympics is unique from both summer sport festivals and other winter festivals, such as the Winter X Games. This book explores the impacts, issues, and legacies of the past century of the Olympic Winter Games. Grounded in sport history, the chapters in this volume draw on the disciplines of cultural history, diplomatic history, global history, environmental history, and media history to analyze the continued allure of the Winter Olympics, a century after its origin, and in lig...
International Handbook on the Economics of Mega Sporting Events
From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands, but can also be a source of intense debate and controversy. This insightful new Handbook addresses a number of central questions, including: How are host cities selected and under what economic conditions? How are these events organized, and how is local resistance overcome? Based on historical and empirical experience, what are the pitfalls for the organizers of these events? What are the potential economic benefits, including any international image effects? How can the costs be minimized and the benefits maximized for host cities and countries? How do these mega events impact the chal...
International Sport Management
International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management. Through a systematic presentation of topics and issues in international sport, this textbook offers a long-overdue guide for students in this burgeoning subfield in sport management. Editors Li, MacIntosh, and Bravo have assembled contributors from ...
Research Handbook on Sport Governance
Sports governance has developed into a considerable field of research, and has piqued many researchers’ interest worldwide. What’s more, recent scandals that have affected the world of sport can be directly related to misgovernance. Research Handbook on Sport Governance aims to gather the state-of-the art research on sports governance. It offers a vital reference point for advancing research on the matter, while illustrating different approaches and perspectives, such as good governance principles, systemic governance, political governance and network governance.
The Language of Images
This book deals with two fundamental issues in the semiotics of the image. The first is the relationship between image and observer: how does one look at an image? To answer this question, this book sets out to transpose the theory of enunciation formulated in linguistics over to the visual field. It also aims to clarify the gains made in contemporary visual semiotics relative to the semiology of Roland Barthes and Emile Benveniste. The second issue addressed is the relation between the forces, forms and materiality of the images. How do different physical mediums (pictorial, photographic and digital) influence visual forms? How does materiality affect the generativity of forms? On the force...
