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Data-Driven Personas
Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorith...
Understanding User-Web Interactions via Web Analytics
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web anal...
Handbook of Research on Web Log Analysis
The contributors to this text reflect on the multifaceted themes of Web use and present various approaches to log analysis.
Web Search
Web search engines are not just indispensable tools for finding and accessing information online, but have become a defining component of the human condition and can be conceptualized as a complex behavior embedded within an individual's everyday social, cultural, political, and information-seeking activities. This book investigates Web search from the non-technical perspective, bringing together chapters that represent a range of multidisciplinary theories, models, and ideas.
Human Interface and the Management of Information. Designing Information
This two-volume set LNCS 12184 and 12185 constitutes the refereed proceedings of the Thematic Area on Human Interface and the Management of Information, HIMI 2020, held as part of HCI International 2020 in Copenhagen, Denmark.* HCII 2020 received a total of 6326 submissions, of which 1439 papers and 238 posters were accepted for publication after a careful reviewing process. The 72 papers presented in the two volumes were organized in the following topical sections: Part I: information presentation and visualization; service design and management; and information in VR and AR. Part II: recommender and decision support systems; information, communication, relationality and learning; supporting work, collaboration and creativity; and information in intelligent systems and environments. *The conference was held virtually due to the COVID-19 pandemic.
Discourse and Conflict
This edited book analyses the relationship between discourse and conflict, exploring both how language may be used to promote conflict and also how it is possible to avoid or mitigate conflict through tactical use of language. Bringing together contributions from both established scholars and emerging voices in the fields of Discourse Analysis and Conflict Studies, it argues for a discourse approach to making sense of conflict and disagreement in the modern world. ‘Conflict’ is understood here as having a national or global focus and consequences, and includes verbal aggression and hate speech, as well as physical confrontation between political and ethnic groups or states over values, c...
Personas - User Focused Design
People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential in...
Behavior Computing
'Behavior' is an increasingly important concept in the scientific, societal, economic, cultural, political, military, living and virtual worlds. Behavior computing, or behavior informatics, consists of methodologies, techniques and practical tools for examining and interpreting behaviours in these various worlds. Behavior computing contributes to the in-depth understanding, discovery, applications and management of behavior intelligence. With contributions from leading researchers in this emerging field Behavior Computing: Modeling, Analysis, Mining and Decision includes chapters on: representation and modeling behaviors; behavior ontology; behaviour analysis; behaviour pattern mining; clust...
Moving Beyond the Presentation Layer
Can the Dewey Decimal System meet the needs of the rapidly changing information environment? Moving Beyond the Presentation Layer explores the Dewey Decimal System from a variety of perspectives, each of which peels away a bit of the “presentation layer”—the familiar linear notational sequence-to reveal the content and context offered by the DDS. Library professionals from around the word examine how the content and context offered by the DDS can evolve to meet the needs of the changing information environment, with a special focus on the impact of the Internet on current and future developments. Moving Beyond the Presentation Layer examines whether the Dewey Decimal System is a rigid ...
