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Bright Lights Paris
Take a life-changing journey with a fashion insider through the neighborhoods of Paris—and become the most glamorous girl in town (without even trying). After spending much of her life mining the secrets of La Parisienne, Angie has discovered there are as many ways to be Parisian as there are arrondissements. Find out what Saint Germain women wear, where Canal Saint Martin girls shop and hang out with their friends, the décor tricks of the artistic ladies in Montmartre, and how to cook and entertain—as if you just rolled out of bed and onto the cobblestone streets of Le Marais… Featuring hundreds of stunning photographs and original fashion illustrations, as well as fabulous tips from celebrities, fashion designers, bloggers, chefs, and more!
Handbook of Research on Global Fashion Management and Merchandising
Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.
The Little Book of Paris Style
The epicentre of classic chic and the home of haute couture, Paris is the capital of elegance. From the iconic luxury of Chanel, Dior and Saint Laurent to the e?ortless sophistication of the typical Parisienne, the city's look is replicated the world over. Little Book of Paris Style is the beautifully illustrated guide to the enduring looks, designers and icons that embody the city of light.
Fashion Promotion in Practice
Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice. Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.
Come vivere alla moda
Carrie ha le Manolo, Becky la sciarpa verde, Audrey il tubino nero: e tu? Nel mondo della moda, dove la bellezza conta ma quello che si indossa ancora di più, è indispensabile riuscire a orientarsi in un caos fatto di tacchi 12, suole rosse scintillanti e foulard di Hermès. Questo libro è un prezioso strumento di sopravvivenza per imparare a riconoscere ogni modello di calzature, affinare il proprio gusto, usare un vocabolario adeguato, organizzare un impeccabile tè con le amiche, scegliere la borsa perfetta per ogni occasione o destreggiarsi nel mondo dei blog sull’universo glamour... Una guida per le donne he desiderano essere sempre fashion e rifuggono gli abbinamenti da catalogo, ...
Corporate Advocacy. L’arte di far parlare bene di sé
La rivoluzione digitale ha eliminato gerarchie, filtri e ruoli, così che tutti sono potenzialmente emittenti, destinatari e media e tutto è potenzialmente «notizia». Con i rischi connessi: gli errori sono subito in piazza, le fake news si diffondono più in fretta delle smentite, virtuale e reale si confondono e tutti si sentono in diritto di parlare. In questa liquidità, la reputazione diviene un valore cruciale per aziende, enti, persone e tuttavia più fragile. Come tutelarla? La risposta degli autori non è una regola, ma un metodo. La Corporate Advocacy è un’arte, innervata dalla scienza dei dati, che si fonda sul potere irraggiante di un messaggio forte e insieme sulla parola «liberata» di tutti gli stakeholder.
全球中央7月號/2017 第103期
倒數計時35天！前進里約～中華加油！ 自1 8 96 年開始、每四年一次的現代奧運體壇盛宴，是各路好手爭取桂冠榮耀的最高運動殿堂。196 0年羅馬奧運，「亞洲鐵人」楊傳廣以田徑十項全能跑出史上第一面奧運獎牌，開啟中華隊奪牌記錄；2 00 4 年雅典奧運，陳詩欣、朱木炎奮力踢出榮耀全球的跆拳雙金，一舉拿下中華隊史首兩面金牌。這些在奧運場上馳騁多年的中華隊勇將汗水始終奮力閃耀，成為我們永遠的驕傲。
Estúpida, eu?
De hobby a grande negócio: Camila Coutinho compartilha suas dicas para ter sucesso na internet Camila Coutinho é um fenômeno. Criadora de um dos blogs de moda mais influentes do mundo, o Garotas Estúpidas, hoje ela tem milhões de seguidores nas redes sociais, parcerias com grandes marcas globais, uma gama de produtos licenciados, estampa capas de revista e é presença garantida na primeira fila de todas as mais importantes semanas de moda. Designer de moda por formação e empreendedora por destino, Camila teve a ideia de criar o blog durante uma madrugada insone para trocar informações com as amigas numa época em que o conteúdo criativo na internet ainda engatinhava. Dez anos depo...
Blog it yourself !
Créez votre blog de A à Z Du choix de la plate-forme, du sujet et du nom du blog, jusqu'aux pistes de développement (personnalisation, professionnalisation, monétisation...), en passant par le design, la ligne éditoriale ou les problèmes d'inspiration, cet ouvrage exhaustif vous prend par la main pour vous aider à créer un blog qui vous ressemble et que vous aurez plaisir à faire grandir. Bourré de conseils pratiques, de ressources en ligne, de témoignages, de pas à pas, il vous donnera toutes les clés pour un blog réussi. Que vous soyez geek dans l'âme ou réfractaire à l'informatique, vous y trouverez des informations adaptées à vos capacités et à vos objectifs.
