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A Business History of the Bicycle Industry
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.
Framing Production
A study of technological, sociological, and cultural changes in the British bicycle industry from the 1870s to the present.
Raleigh and the British Bicycle Industry
"In addition to the story of Raleigh, the business activities of other leading bicycle firms, such as Rudge-Whitworth, Hercules, BSA, J.A. Phillips and BCC, the bicycle division of Tube Investments, are examined, to inform our understanding of the business evolution of the industry."--Jacket.
Raleigh and the British Bicycle Industry
"This book is the first comprehensive history of the development of the British bicycle industry from the perspective of business and economic history. Focusing on themes such as entrepreneurship, personal capitalism, and organisational, technological and cultural change, the shifting fortunes of the industry are traced through the business history of one of its leading firms, Raleigh. The history of the company is then set within the context of more general trends in the industry's evolution over three chronological periods: 1870 to 1914, 1914 to 1939, and 1939 to 1960. In addition to the story of Raleigh, the business activities of other leading bicycle firms such as Rudge-Whitworth, Hercules, BSA, J. A. Phillips and BCC, the bicycle division of Tube Investments, are examined to inform our understanding of the business evolution of the industry. The book demonstrates that the British bicycle industry was both tenacious and dynamic, typified by the personal leadership of entrepreneurs such as Frank and Harold Bowden at Raleigh."--Provided by publisher.
Alfred Herbert Ltd and the British Machine Tool Industry, 1887-1983
At the beginning of the twentieth century Britain was amongst the world leaders in the production of machine tools, yet by the 1980s the industry was in terminal decline. Focusing on the example of Britain's largest machine tool maker, Alfred Herbert Ltd of Coventry, this study charts the wider fortunes of this vital part of the manufacturing sector. Taking a chronological approach, the book explores how during the late nineteenth century the industry developed a reputation for excellence throughout the world, before the challenges of two world wars necessitated drastic changes and reorganisations. Despite meeting these challenges and emerging with confidence into the post-war market place, the British machine tool industry never regained its pre-eminent position, and increasingly lost ground to foreign competition. By using the example of Alfred Herbert Ltd to illuminate the broader economic and business history of the British machine tool industry, this study not only provides a valuable insight into British manufacturing, but also contributes to the ongoing debates surrounding Britain's alleged decline as a manufacturing nation.
The Cycle Industry
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Bicycle
In this, the ultimate history of the bicycle, David Herlihy recounts the saga of this far-reaching invention and the passions it aroused. The pioneer racer insisted the bicycle would become "as common as umbrellas." Mark Twain was more skeptical, enjoining his reader to "get a bicycle. You will not regret it-if you live." Herlihy shows readers why the bicycle captured the public's imagination and the myriad ways in which it reshaped the world.
Sustainable Business Models
This book is a printed edition of the Special Issue "Sustainable Business Models" that was published in Sustainability
